Welcome to episode 191, this week I’m going to cover a topic I tackle almost on a daily basis at the moment…..How to know what subjects to post about on LinkedIn.

But before I get onto that……

Interesting Stuff I Saw This Week

The Crappy Handbook of LinkedIn Profile Pics LinkedIn Top Voices 2017: The must-know people inspiring today’s professional conversations Stay on Top of In-Demand Skills with New Notifications

#LinkedInLocal

I originally covered the LinkedIn Local phenomenon in episode 166 when I interview Erik Eklund who was a founding member of this movement along with Alex Galviz, Anna McAfee and Manu Goswani. Since then the founders have been joined by Ryan Troll and Brian Almeida to form an organisation that co-ordinates LinkedIn Local meet ups throughout the world. They have now set up a new website

Click on the image above to visit the website

If you are thinking of running a LinkedIn Local event in your area then take a look at the website to understand how you go about it.

Please Do The Survey! And if you have done it….please share it widely!

I was aiming to get to 1000 responses by Christmas but at the time of writing, I’m still below 500! It has been much harder than I expected to get people to complete this short (5 mins) survey but I really feel we need to get at least 500 to make the results viable.

So please share the link http://bit.ly/Linkedin2017 with your LinkedIn network, Twitter and Instagram followers and Facebook friends

If you haven’t yet done the survey, here it is

This weeks question also forms the main topic for this week;

I hear you talk a lot about techniques for posting which is very useful but my problem is ‘what’ to post about. Any tips?

I get asked this question so much and I also regularly have to tackle the subject when I am working with customers that are currently posting promotional content.

Here are my guidelines; The McFly Syndrome - It’s all about you…STOP SELF PROMOTING! This includes talking about events you have organised, new members of staff or awards you have won. You might not see it as such but others only see this as self promotion. These posts are OK occasionally but need to dominated by less selfish content. Understand your relevant followers. You don’t need to ‘speak’ to all your followers but you must focus on gaining a deeper understanding of what interests your followers; > What motivates them > What frustrates them > What worries them > What excites them > What content do they read? > What sort of posts are they Liking, Sharing or Commenting on Experiment with different subjects. What works and what falls flat. Try not to make too many assumptions and judge by results. People on LinkedIn are much less ‘stuffy’ than you think! Try people orientated content and use stories where possible. Think about light, fun subjects as well as subjects that people are likely to have strong opinions about. The ‘gold standard’ measurement is comments.

These guidelines refer to content rather then technique. You can learn more about technique, plus some other content tips in episode 178