Tobacco and alcohol are already laying the groundwork for cannabis — building IP, infrastructure, and data.

Nick Kenney breaks down what legacy industries already understand — how regulated markets are built, and why readiness always beats speed.

This week we sit down with Nick Kenny to discuss:
• How tobacco and alcohol are entering cannabis
• The playbook for building standardized, scalable systems
• Why predictability and timing will define the next wave of winners

Chapters

00:00 Introduction to the Cannabis Industry Journey

02:54 The Evolution of Cannabis Perception

06:02 Navigating Regulatory Challenges

08:48 Tobacco and Alcohol Industry Perspectives

11:59 The Role of Research and Development

14:58 Long-Term Strategies vs. Short-Term Survival

18:10 Consumer Behavior and Market Trends

21:03 The Importance of Data in Decision Making

23:58 Collaboration and Networking in the Industry

27:04 Future Outlook and Industry Innovations

Summary

In this episode, Bryan Fields and Kellan Finney engage with Nick Kenney, a Global Strategic Advisor, to explore the evolving landscape of the cannabis industry. Nick shares his journey from the tobacco sector to cannabis, highlighting the significant shifts in perception and investment within the industry. The conversation delves into the regulatory challenges, the perspectives of tobacco and alcohol companies, and the importance of research and development. They discuss the need for long-term strategies, the impact of consumer behavior, and the critical role of data in decision-making. Nick emphasizes the value of networking and collaboration in the cannabis space, while also providing insights into future innovations and market trends.

Guest Links:

• https://www.kbsstrategicadvisors.com/
• https://www.linkedin.com/company/kbsstrategicadvisory/
• https://www.linkedin.com/in/nicholasjkenny/

Our Links:

Bryan Fields on Twitter

Kellan Finney on Twitter

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