Voice actors and photographers have more in common as freelancers than you think, especially regarding marketing.

Jeanine McLeod, a successful children's photographer and host of the Fully Booked Photographer podcast, shares insights on marketing strategies and the mindset shift needed to succeed. 

She emphasizes the importance of focusing on the business side of photography and understanding the cost of acquisition. Jeanine discusses the role of online marketing, including Facebook advertising and SEO, in attracting clients. 

She also highlights the significance of earning the conversation with potential clients and nurturing relationships through effective communication. Jeanine's expertise provides valuable lessons for photographers and freelancers in other creative industries.

Takeaways:

Focus on the business side of photography, not just the art.

Utilize online marketing strategies like Facebook advertising and SEO to attract clients.

Earn the conversation with potential clients by nurturing relationships and providing value.

Understand the cost of acquisition and set rates that reflect the value of your work.

Chapters
00:00 Introduction and Background
01:26 Children's Photography and Themes
03:43 Helping Photographers Market Their Businesses
04:39 The Need to Focus on Business as a Photographer
05:34 Mindset of Photographers Getting into the Field
07:26 Learning to Market 
09:50 Local Marketing 
10:44 Shift to Online Marketing, Facebook Advertising
12:39 Cost of Advertising and Budgeting for Marketing
13:35 Marketing Locally vs. Worldwide
15:03 Marketing Strategies 
16:27 Understanding the Cost of Acquisition
19:43 The Role of SEO in Photography Marketing
20:42 Earning the Conversation with Potential Clients
22:01 Mindset Shift: Moving Beyond Art to Business
23:49 The Importance of Marketing and Sales
26:10 Mindset Shift: Helping People through Sales
28:35 Setting Rates and Negotiation 
29:30 Marketing Strategies: Affiliate Marketing
35:36 Earning the Conversation: Nurturing Relationships
38:53 Conclusion and Where to Find Jeanine's Book and Podcast
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