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What We FLoC About When We FLoC About Google - E130
Flashtalking CEO John Nardone stops by to talk about the latest ballyhoo around FLoC. Hey, it performs about as well as cookie-based targeting (sez Google). We'll try to interpret what Google means by that - and how FLoCs might play into its greater strategy. Also, we'll examine Google's plans in light of the Apple IDFA restrictions, and what's with Google's "anti-fingerprinting" proposal gnatcatcher?
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Flashtalking CEO John Nardone stops by to talk about the latest ballyhoo around FLoC. Hey, it performs about as well as cookie-based targeting (sez Google). We'll try to interpret what Google means by that - and how FLoCs might play into its greater strategy. Also, we'll examine Google's plans in light of the Apple IDFA restrictions, and what's with Google's "anti-fingerprinting" proposal gnatcatcher?
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