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This episode is proudly sponsored by Nikovian - luxury equestrian apparel without the luxury price tag. Use code horseperson15 for 15% off your order at checkout.
What would it take for equestrian sport to become mainstream?
Caroline sits down with Frankie Thieriot - founder of Athletux, upper-level event rider, and longtime commentator - to explore what's really holding the sport back. We talk storytelling and vulnerability, sponsorship and social media. We unpack how equestrian sport is evolving and what riders, brands, and media need to do to grow it.
In this episode:
Why storytelling is key to growing the sport
The risks riders face in being vulnerable
What brands actually look for in sponsorships
The biggest mistakes riders make when marketing themselves
How equestrian sport can expand without losing its values
By Caroline Culbertson5
6464 ratings
This episode is proudly sponsored by Nikovian - luxury equestrian apparel without the luxury price tag. Use code horseperson15 for 15% off your order at checkout.
What would it take for equestrian sport to become mainstream?
Caroline sits down with Frankie Thieriot - founder of Athletux, upper-level event rider, and longtime commentator - to explore what's really holding the sport back. We talk storytelling and vulnerability, sponsorship and social media. We unpack how equestrian sport is evolving and what riders, brands, and media need to do to grow it.
In this episode:
Why storytelling is key to growing the sport
The risks riders face in being vulnerable
What brands actually look for in sponsorships
The biggest mistakes riders make when marketing themselves
How equestrian sport can expand without losing its values

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