What Works

This episode originally ran on May 25, 2022. It's been lightly remixed for today's release!

“Rugged individualism” is the very language we speak in America. It shapes the way we approach work, family, and society. And rugged individualism has a direct impact on the decisions we make about our businesses and careers. In this short episode, I unpack where rugged individualism comes from and highlight a different way forward.

Footnotes:

Every What Works episode is also published in essay form in my newsletter. Subscribe FREE or become a premium subscriber for bonus content for just $7/month. Go to: whatworks.fyi 

So much of our modern discourse around productivity, empowerment, entrepreneurship, and personal growth includes messages about our bodies. These messages might not be explicit, but the messages are there—and our brains pick them up loud and clear.

Similarly, we might not realize that we’re sharing messages that insert themselves into how others perceive their own bodies—but many of us are. It’s impossible to talk about self-discipline, accountability, or efficiency without those concepts leaving their marks on our flesh.

This episode covers a tiny sliver of all the ways that the medium of self-help acts on our bodies. But my hope is that it will encourage you to think critically about the messages you receive about your body and the messages you share that might impact others’ bodies.

You’ll hear from independent beauty culture journalist Jessica DeFino, body confidence influencer Tiffany Ima, and Flaunt Your Fire founder India Jackson.

This episode contains frank talk about bodies, weight, beauty, dieting, and related topics. I know that these subjects can trigger harmful thoughts and behaviors for me if I’m not careful. So please, take care while listening to this episode.

This episode originally aired on October 18, 2022. It's been slightly updated for this rebroadcast.

Footnotes:

You can find essay versions of every What Works episode at whatworks.fyi - where you can become a premium subscriber, support my work, and get bonus content for just $7 per month. Upgrade today!

This is an episode of "This is Not Advice," a bonus podcast I do for premium subscribers of What Works. Instead of just a teaser this week, I wanted to share the whole episode with you. If you'd like to receive future episodes, go to whatworks.fyi/subscribe and become a premium subscriber for just $7/month.

For this edition of This is Not Advice, I wanted to piggyback on the conversation I had with Jay Acunzo about social media generally and Threads specifically. Part of the conversation that didn't make it into the main piece involved the ratio of how much creating versus consuming we do online. On this, Jay and I have very different philosophies. I don't think he's "doing it wrong," but I did want to tease out the factors that influence whether we [can] spend more time creating or consuming online—and how that impacts the work we do.

It's an episode about craft, gender, genius, and moving beyond the creating versus consuming dichotomy.

Click here to read the full piece and get links to everything I cited in the piece!

This is an episode about Meta's new app, Threads. It's also about Substack and Substack's new-ish feature, Notes. But really, it's an episode about what we're looking for from the category we call "social media" and how we think about achieving those ends. And perhaps what it's really, really about is how we go looking for and creating meaning in the digital sphere.

Jay Acunzo, a writer, podcaster, and public speaker who thinks a lot about online content, was one of the 100+ million people to give Threads a try over the last week. I was not. So I wanted to see how he was approaching the platform, why he joined in the first place, and maybe, just maybe, how he's thinking about making meaning online.

Footnotes:

Find written versions of every What Works episode at whatworks.fyi

Love What Works? Consider becoming a premium subscriber for just $7/month. Not only do you help support my work, but you also get access to bonus episodes and other goodies.

"It's easier to imagine the end of the world than the end of capitalism," say Frederic Jameson and Slavoj Žižek.

Capitalist liberal democracy is construed as the "end of history"—the culmination of millennia of civilizational progress, the inevitable outcome of a long march toward justice and freedom. But is it? And if it's not the best system for our economic and political needs, what is the alternative?

It's almost impossible to imagine. But, despite what Margaret Thatcher said, there is an alternative—many, in fact. We just haven't dreamed them up yet.

This is the argument of Mark Fisher's Capitalist Realism, a great little book that wrestles with big questions and ends on a surprisingly hopeful note. 

In this episode, I'll share some reflections on our identities as consumers and the nature of capitalist realism. Then, you'll hear the latest episode of the Books Applied Podcast with Iggy Perillo. Iggy and I discussed the book for her podcast and I loved it so much that I wanted to share it with you, too!

Footnotes:

As always, you can find my opening essay, plus a condensed transcript of my conversation with Iggy, at whatworks.fyi

Love What Works? You can support my research and writing by becoming a premium subscriber on Substack for just $7/month. Thanks in advance!

Welcome to the 5th edition of This is Not Advice, a non-advice column for premium subscribers of What Works. If you’re already a premium subscriber, thank you! If you’re not, I still think you’re great—and you can read a solid chunk of this column for free. Or, subscribe to get access to full-length columns and podcast episodes.

Or, read this excerpt here.

Next week, I’m teaching a workshop on how to pitch yourself to appear on podcasts for YellowHouse.Media. I’ll show you how to find shows to pitch, how to think like a producer, and how to prepare for your interview. Click here to learn more & register.

"Failure" got a glow-up sometime in the last 20 years. Instead of something to be feared, gurus tell us to embrace failure. That failure is a waypoint on the path to success. But this shift in our relationship with failure has only further inscribed the winner-loser binary that causes so much of our anxiety about the future.

What if "failure" wasn't part of the "success" formula? What if we looked beyond conventional notions of failure and success to question whether those ideas even matter at all? Whether they serve us at all?

Today on the podcast, Kate Tyson (Strathmann) is queering failure. She's questioning what it means to build a business or a project without the normative notions of success and failure. And how calling those norms into question allows us to imagine new and different ways to do business—or any kind of venture.

"Queer Failure" is an excerpt from [Im]Possible Business by Kate Tyson.

Footnotes:

Buckle up—today's episode was inspired by something that got me really worked up this week: "I think home-baking is one of the stupidest things anyone can engage in," says Rick Easton of Jersey City's Bread and Salt.

This episode is about shoulds and supposed-tos, baking at home, and the ways we devalue certain kinds of labor. Whether or not home-baking is your thing, you'll recognize the way value is narrowly defined by culture and, I think, gain new language for the worthiness of work that doesn't fit the capitalist mode.

Footnotes:

Essay versions of every episode of What Works are published at whatworks.fyi — subscribe FREE to have them delivered straight to you. Or become a paid subscriber for just $7 per month and get access to bonus content, discounts on workshops, and more! Go to whatworks.fyi to learn more.

"Outsiders" shoulder a disproportionate burden when it comes to fitting in. Can we demand more from the "insiders?"

This is a preview of the 4th installment of This is Not Advice, a not-advice column for paid subscribers of What Works. If you’re not a paid, enjoy the first half of this essay (audio or written) or upgrade your subscription to access the whole thing. For just $7 per month, you get access to bonus content and help me make this show!

For a written version of this episode, go to: www.whatworks.fyi

What gets labeled as "authentic" is often quite predictable. It's a market-compatible expression of what was once something unique or personal. Authenticity is a vibe—and a valuable one at that.

"Predictably unique" is how David A. Banks defines authenticity in his book, The City Authentic. Authenticity, or what's "predictably unique," describes how culture, place, and style are packaged to become recognizable—and, therefore, consumable—to a general audience.

And while Banks's interest is in the politics of urban planning, his analysis spoke to a question I've pondered for almost as long as I've been a Very Online Person: Why does authenticity often feel so fake?

How can a form of expression feel legitimately authentic one day and discernibly contrived or derivative the next? Is it the expression or my perception of it that changes? Why does "authentic" become an aesthetic, a legible set of features that denotes the "real?" And why does formulaic authenticity convey such social capital (or at least promise to)?

I tackle these questions and more in this episode!

Footnotes:

Every episode of What Works is also published as an essay. Go to read.explorewhatworks.com or subscribe to get them automatically delivered to you! You can also chip in $7 per month to support my work and to get access to bonus content.