What Works

On June 8, Skye Pillsbury opened the latest edition of her newsletter, The Squeeze, with the header RIP Gimlet. She continued:

I devoured Alex Blumberg's Startup when it first came out, which was about a year before I started podcasting. Then, I inhaled Reply All when it launched, and despite its later troubles, was genuinely moved by its final episode. I lapped up Blumberg's earnest interviews with entrepreneurs on Without Fail. I even had the privilege of interviewing Blumberg during a course I taught at CreativeLive.

I followed Gimlet's acquisition by Spotify with interest (and a healthy dose of skepticism). The bumpy ride that they've had since then was utterly predictable. Though, like Pillsbury, I find the news that Gimlet is no more—at least in any recognizable sense—quite upsetting.

This short dispatch is about podcasting and the podcast industry—but really, it's about why we shouldn't judge success—or run companies—using the logic of Wall Street.

Footnotes:

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I’m about to write the most journalistic thing I’ve ever written: I received a tip.

I wish I could say it was an “anonymous tip” because that sounds even more journalistic. But it wasn’t anonymous, though I won’t say who it was. Anyhow, my source told me about a small business owner—someone who sells online courses and does quite well—paying an outrageous sum for a fairly standard service.

This, of course, was not an isolated incident. I didn't really need a tip. I know all about this kind of thing. Wildly inflated prices grace all manner of products and services within the creator economy, coaching industry, and "online business" space in general.

‘What’s going on?’ my source wanted to know. ‘How do people get caught paying so far above market rate? And why do people charge prices so out of whack with the market?’ I totally paraphrased all that. Here's what my source really asked about: "the gaslighting inflationary online pricing bubble."

In this episode, I endeavor to get to the bottom of the Gaslighting Inflationary Pricing Bubble Online—GIPBO. I discover that it's not so much an economic problem (although that's part of the story). It's an epistemological one.

Footnotes:

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And please consider supporting the work I do by becoming a paid subscriber. This episode alone took over 30 hours to research, write, edit, and produce. You can contribute (and get access to some sweet bonuses!) for just $7/month. Click here to contribute!

Welcome to the 3rd edition of This is Not Advice, my advice column that’s not an advice column for paid subscribers of What Works. 

This week, I am tackling a question that came up during last week’s workshop on media ecosystems (link to replay below!) and that my husband Sean asked me just this morning. It also came up a number of times during a workshop on audio essays that I taught earlier this year.

So I’m going to assume this is something that a lot of folks struggle with—myself included on a regular basis.

Here’s the gist:

This episode is an excerpt from my full column! To upgrade your subscription and read or listen to the full episode, click here!

Today's episode is all about trust and responsibility—and how those qualities impact the cost of doing business and the work that's required for any company to be successful. And specifically, it's about something I'm calling the Trust-Profit Paradox. Simply put, you can't build trust and optimize for profit at the same time.

After losing my ish listening to The Verge's Nilay Patel stump Airbnb's Brian Chesky with a question about AI-generated images on the Decoder podcast, I started to think about the responsibility that companies like Airbnb have (or, rather, avoid). From there, my research took me to some truly unexpected places—like into mainstream management theory.

Footnotes:

Join me for a workshop called "Tending Your Media Ecosystem" on Wednesday, May 31st at 1:30pm ET/10:30am PT—exclusively for paid subscribers to What Works. Get started for just $7/month!

What are we really talking about when we talk about our hopes and fears about AI?

It's us. We're the problem.

Actually, we're not the problem—we're more like the solution. But that's less mimetic.

Sure, this is yet another pod hitting your feed with a take on AI. I'll assure you, though: this episode isn't really AI. There's no fear-mongering or cute suggestions for prompts. It's a bit of a meditation on the very human parts of our relationship with technology. And it's probably one of the most hopeful pieces I've put together in a few years!
 
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Anyhow, today's episode is the second edition of This is Not Advice, a "not advice" column for paying subscribers of What Works. This is the final public edition, so if you'd like to keep getting a dose of "not advice" from me every other week, plus submit your own topics and questions, and support independent analysis of the future of work, business, and leadership, go taramcmullin.substack.com/subscribe and chip in just $7/month.

I'm also hosting a workshop on May 31 for paying subscribers called Tending Your Media Ecosystem. I'll share how what I read, watch, and listen to becomes what I write, produce, and post.

Footnotes:

Every new episode is also published in essay form! Click here to read.

There's a sort of inside joke in the online business space of coaches, creators, and service providers. Or maybe, at this point, it's an "outside joke?"

Q: What's the surest way to make more money as a creator or small business owner?

A: Teach other people how to make money as a creator or small business owner.

Hilarious, right? Anyhow, this isn't some weird quirk of extremely online people. It's something huge companies do, too. Douglas Rushkoff calls it "going meta." You can see it in the stock market, in automakers, and—yes—at Meta. In this quick Dispatch, I take a look at how "going meta" changes work, both for self-employed and traditionally employed folks. And, I consider how we might do things differently.

Footnotes:

This might sound weird—but most companies today aren’t in the business it appears they’re in. Netflix isn’t really in the content business. Facebook isn’t in the social media business. Etsy isn’t in the handmade marketplace business. Instead, companies are in the growth business. 

And this impacts all of us, tying how we work not to the production of valuable products and services but to the potential for capital growth. Even for independent workers and small businesses, the capital growth game sets the rules and obstacles for the game we play.

Today’s episode is about gaming the system—how the game we play dictates the decisions we make and the actions we perform. After all, you have to know what game you’re playing to know how to win. And you also need to decide whether that’s the game you want to play.

Footnotes:

Support independent research and analysis about the future of work and business by becoming a paid subscriber of What Works! For just $7 per month, you help make my work possible. Click here to pledge your support!

Today’s quick episode is a sample of something I’m creating for paid subscribers to What Works. I’m calling it my “This is Not Advice” column. Or, TINA for short. Not to be confused with TINA a la “there is no alternative”—if you know, you know.

Paid subscribers not only receive this subscriber-directed content, but they also have the chance to, well, direct the content! When you’re a paid subscriber, you can write in with a question, topic, or observation that you’d like my take on—some added context here and some sideways observations there. 

If you like today’s episode and want to get more of it, go to read.explorewhatworks.com and become a paid subscriber for just $7/month! 

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Today's Question:

To me, this isn’t only a question for independent workers and small business owners—although it’s especially salient for that group. It’s also a question that points to a bigger trend in work in general. And that trend is the way all workers are now encouraged to be entrepreneurs of themselves. This is evident in the portfolio career model, the lessons about personal branding, and what Micki McGee has called the ‘belabored self,’ that is, constant work on perfecting oneself to fit the market.

This question has become quite fraught over the last 9 months or so. When I would have once been able to begrudgingly prescribe a series of actions on various social media platforms or construct a content strategy designed to attract new readers/listeners/viewers, the media landscape has become, to borrow Cory Doctorow’s term, enshittified. Thanks to enshittification, none of the legacy platforms are viable candidates for a concerted strategy. And splitting one’s effort across multiple platforms is just watering down already ineffective action.

Listen to hear my answer! Or find the written version at read.explorewhatworks.com

Footnotes:

What does a bad movie from 1992, loss aversion, Steinbeck, pizza, farm animals, and the founder of a software company have in common? Well, you’ll find them all in this episode.

This episode will take you places. I don’t want to spoil it. So suffice it to say, this episode is all about questioning why we act the way we do when it comes to how we scale up (and scale down) our dreams. 

Footnotes:

Support the research, journalism, and analysis that goes into What Works by becoming a paid subscriber for just $7 per month. You'll get access to bonus content and help me continue to do this work (instead of, ya know, selling you stuff). 

I am on board when it comes to technological progress. I look forward to updating my devices (although I don’t do it as frequently as I used to). New apps and features excite me. I’m pretty quick to adapt to change. 

I am not a Luddite. Or so I thought. 

“The word Luddite still means an old-fashioned type who is anti-progress,” writes Jeanette Winterson in her book 12 Bytes. “But the Luddites of the early 19th century were not against progress; they were against exploitation.” Reading these lines was the first time what the Luddite movement actually stood for really sank in. Where I had once seen atavism and fear, I now saw labor politics I could get behind.

When I picked up Gavin Mueller’s Breaking Things at Work: The Luddites Were Right About Why You Hate Your Job, I did so to learn more about the radical roots of Luddism and how the movement could inform my own thinking on the future of work. I also picked it up amidst the current fervor over AI and debates about whether the robots were finally coming for writers’ jobs.

In this episode, I share my favorite ideas from Mueller's book and apply them to commonplace tools like project management apps (ClickUp, Asana, etc.) and social media scheduling apps. I think you'll have a different perspective on tech once you've listened!

Footnotes: