#MarioMartinezJr has been selling B2B for the past 22 years. He has recently merged 5 companies to form #Vengreso which is quite a feat. This interview is about digital selling. In a world where many senior executives are still holding back their business because they are stuck in traditional sales, Mario's message is a call to action for ambitious salespeople and business leaders. Last year 70% of the 220+ senior executives he met, still had serious doubts about the value of internet based technology to help drive sales. Many were still focused on activity based metrics like number of dials, presentations made, demos given instead of leading indicators that allow salespeople to know for sure where they are going right or wrong.

We explore the idiocy of the battle between the silos in business. Marketing, sales, customer success, customer experience, customer service, service delivery, finance and operations are all, one in the same to your customer. Drop the ball anywhere along the way and your business will suffer as their experience suffers.

Some ranting on both sides about the paucity of communication from salespeople who were using free marketing badly offline and have brought their shoddy practices to the online/social arena. Never forget this:

"Free marketing isn't free. The cost of free marketing is all the people who will never do business with you" - Dan Kennedy

Seriously folks, remember LinkedIn is like flirting down the pub. If you walk up and ask if someone fancies sleeping with you, mostly you'll get ignored or slapped. If you use #LinkedIn well you can make a small fortune from there. And if you run a sales team, make sure they get some proper training either from Vengreso or #SamRathling

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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.

To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi