The PRWeek editorial team review the newly launched 2025 Power Book, discussing how big it's become, preparations for the party and some of the (often surprising) answers given by leading comms professionals this year. The Power Book, which lists the most influential people working in UK communications today, went live this week. Click here to access the coverage, including the ‘top 10s’ of PR professionals in different sectors.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

This week’s episode features PRWeek’s Danny Rogers (editor-in-chief), Evie Barrett (senior reporter) and Siobhan Holt (news editor).

The three journalists prepare for the party and Rogers discusses the background to the Power Book and how it has evolved since the first iteration back in 2007.

The trio offer views on the individuals and organisations judged by Power Book members to be the best and worst comms performers over the past 12 months. PR leaders’ favourite creative campaigns from 2024 are also discussed. 

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