MickeyJoTheatre

What's happened to PREVIEWS?! | Thoughts on the changing West End and Broadway theatre industry


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With the stage adaptation of THE HUNGER GAMES having welcomed audiences to its first preview performances earlier this week, a conversation about the nature of these shows has been ignited.


In 2025, the reception, implementation and necessity of previews is called into question as prices show increasingly little difference from regular shows and audiences are faster than ever before to take to social media with their candid thoughts.


Check out Mickey-Jo's thoughts about previews, how they've changed, what's not working and how they could, and share your own thoughts and 1st preview memories below!



00:00 | introduction

03:10 | what are previews?

09:32 | the new problem

16:35 | how things have changed

25:53 | the way forwards

About Mickey-Jo:

As one of the leading voices in theatre criticism on a social platform, Mickey-Jo is pioneering a new medium for a dwindling field. His YouTube channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MickeyJoTheatre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is the largest worldwide in terms of dedicated theatre criticism, where he also share features, news and interviews as well as lifestyle content for over 89,000 subscribers. With a viewership that is largely split between the US and the UK he has been fortunate enough to be able to work with PR, Marketing, and Social Media representatives for shows in New York, London, Edinburgh, Hamburg, Toronto, Sao Pãolo, and Paris. His reviews and features have also been published by WhatsOnStage, for whom he was a panelist to help curate nominees for their 2023 and 2024 Awards as well as BroadwayWorldUK, Musicals Magazine and LondonTheatre.co.uk. Instagram/TikTok/X: @MickeyJoTheatre

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