What's in the Words

What's in the Words

By AJ Joiner, Steve CanalSociety & CulturePersonal Journals
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What's in the Words episodes

  • Unstoppable

    Tim Grover helped Michael Jordan, Kobe Bryant, Dwyane Wade, and other Basketball champions get to the top – and most importantly, stay at the top.

    He’s worked with hundreds of top athletes and is an international authority when it comes to sports performance and motivation. As Kobe says, he knows more about the mental side of sports than anyone else.

    In his book Relentless: From Good to Great to Unstoppable, he shares his insights into the mindsets of the most successful and accomplished athletes of our time. He shows us what it takes to go from good to great to unstoppable.

    Check out @stevecanal and @ajjoiner's review of RELENTLESS in this episode.

    11 min
  • Strategic Power

    48 Laws of Power details the laws for gaining power in life, business, and more, and gives historical examples of each law as well as examples of those who do not respect these laws.

    On first read, you can perceive the laws as manipulative, and some are. That said, they are all grounded in the reality of human nature, and it's more important to understand them, and then choose how, when, and which to apply, than to just remain ignorant of them and refuse to acknowledge they exist.


    Check out @stevecanal and @ajjoiner as we break down this amazing, must-have book... well, we see it as more of a reference manual, but either way, let us know your thoughts.

    15 min
  • [Rebroadcast] Hell Came From A Good Neighborhood

    “We found hell in a beautiful neighborhood,” – that’s how David Goggins begins his autobiography. And you already know that he didn’t have a happy childhood.

    Check out our chat and review of this incredible book. Something tells us there's a movie on the way.  However, this book MIGHT NOT BE for everyone.  Please let us know your thoughts, and follow us: @ajjoiner & @stevecanal

    46 min
  • Go Harder

    The 10X Rule breaks down the anatomy of extraordinary success by first pointing out what’s wrong with shooting for average, why you should for ten times more when tackling your goals and how to back up your new, bold targets with the right actions.


    Check out this episode with Steve and AJ dissecting it in 15 minutes - so that you know exactly why you need this book... or even IF you need this book.

    16 min
  • Looking Past Obstacles

    When faced with an obstacle, most of us get angry, fearful and frustrated. We think it will derail our plans and hinder our progress. But obstacles can actually become advantages, and far from limiting us, they can lead us to success.


    Check out Steve & AJ as they break down "The Obstacle is the Way" by Ryan Holiday.

    12 min
  • Smarter Not Harder

    After college, Tim Ferriss took a soul-sucking sales job at a tech firm. Then, he left to start his own business.


    He went from working 40 hours a week for somebody else to working 80 hours a week for himself.

    He hated it. The pay was good, but the business left him drained.

    After learning about the Pareto Principle (more commonly known as the 80-20 Principle), Ferriss had a revelation: he streamlined his business, eliminating distractions and automating systems until it was not only more profitable but also took less of his time.

    Much less.

    He took a “mini-retirement”, and then decided to write a book about “lifestyle design”, about creating a life that balances work and play, while maximizing the positives of both.

    The 4-Hour Workweek describes the specific actions Ferriss took to implement these steps.

    24 min
  • Network = Net Worth

    Check out this synopsis of Never Eat Alone by AJ & Steve Canal.


    This book is TOTALLY is a guide to establishing and managing some of the most important relationships in your business life. 

    These relationships can be used to open up new doors and opportunities, achieve great success and reach your goals. 

    Ferrazzi emphasizes the importance of networking, meeting new people and reaching out to people beyond your usual social circle.

    16 min
  • Becoming a Craftsman

    Check out the new episode of the "What's In the Words Podcast" where we share all the success nuggets in Jon Gordon's perennial bestseller, The Carpenter.


    In The Carpenter, Gordon shares an entertaining and enlightening story of Michael and a carpenter who changes Michael’s life.  Michael’s business is failing, and so is his health.  He’s in danger of losing everything he has and everything he’s worked for.

    What Michael learns from the carpenter is goes well beyond woodwork.  It’s deep wisdom and some of the greatest strategies to build a better life, a better career, and make each moment his masterpiece.


    14 min
  • Just Do It

    In the final episode of 2019 - @stevecanal & @ajjoiner review: Shoe Dog by Phil Knight.


    Shoe Dog is a memoir by Phil Knight, the founder and board chairman of the athletic company Nike.


    Unlike most books that paint the picture of 'successful genius', Knight tells his story of great struggle and frequent failures which took a very long time to eventuate in a successful story.

    The biggest takeaway in this highly inspirational story of overcoming failure after failure on the road to eventual success is the importance of a growth mindset in business and self-development.

    Take a listen to the summary, and do yourself a favor - get the book.

    31 min
  • The Complex Stranger You Just Met

    This episode of What's In the Words Podcast is a deep dive into Talking to Strangers, by Malcolm Gladwell.


    In this awesome book, he assures us of a few things.

    We think we can understand people. We think that by meeting someone, shaking their hand, looking into their eyes, we can get a grasp on who they are, how they feel, and what their motives or intentions are. We think that a little bit of personal knowledge gives us a big insight into their character – a job interview shows us if they’ll be a good employee, a first date can indicate the likelihood of compatibility.

    We’re wrong. Strangers are complex.

    In summary, Malcolm highlights just a few of the things that make strangers particularly hard to understand: Truth Default Theory, Transparency, Coupling.


    @stevecanal & @ajjoiner break down this awesome read - and recommend you get a copy so that you can dig even deeper.

    24 min

About What's in the Words

From the publisher's feed

Before you go spend your hard-earned money on a book - listen to the 'What's In The Words" podcast.