Every human has needs. 

Today, four companies – the author Scott Galloway refers to them as the Four Horsemen – seek to satisfy them all.

Google has supplanted God. Instead of directing questions to an ever-silent deity on high, we now type them into Google’s search engine and receive answers instantaneously.

Apple shores up our sex appeal. The iPhone and the MacBook aren’t technically superior to other smartphones or laptops. But they’re undeniably sexier.

And Amazon, the temple of consumption, is there to bring us everything our heart may desire, be it fiction, food or fashion.

 “We found hell in a beautiful neighborhood,” – that’s how David Goggins begins his autobiography. And you already know that he didn’t have a happy childhood.