In this week’s episode, Danielle and celebrity makeup artist Vincent Oquendo discuss what’s ‘in’ and ‘out’ with blush. Vincent has been doing make up for over 20 years, and recently gained global media attention for Jenna Ortega's sculpted cheek at the 2023 Golden Globes. Together, he and Danielle delve into the latest blush looks, explore tips and tricks for applying blush, and discover how it can highlight your most fabulous self!

In this week’s episode, Danielle explores “what’s out” and “what’s in'' with freckles. She is joined by celebrity makeup artist, Jenna Kristina, who has been credited with several of Hollywood’s most viral looks. Jenna is known for working with celebrities like Lucy Hale, Zoey Dutch, and she just created the infamous faux freckled look for Megan Fox's Sports Illustrated Swimsuit cover. Together, Danielle and Jenna discuss embracing your natural skin type, the trending faux freckles look, and what it means to be comfortable in your own skin.

In this week’s episode, Danielle sits down with trends forecaster and beauty writer Lisa Payne to discuss what’s ‘in’ and ‘out’ with gut health and microbiome beauty. Lisa has been following gut health and microbiome beauty trends for over 10 years at Stylus, a UK based trends forecasting company. Together, she and Danielle break down the current buzz around gut health, exploring fermented foods, the rise of probiotic beauty products, and more!

In this week’s episode, Danielle sits down with Guy Tang to uncover “what’s out” and “what’s in” with gray hair. A world-renowned celebrity colorist, hair educator, and recording artist, Guy has over 2 million followers on YouTube and Instagram and is the founder of the hair color line, #mydentity. Together, Danielle and Guy talk about why you should never pluck your grays, how the silver hair trend has taken over TikTok, and that no matter what, when it comes to gray hair, you should always do what makes YOU feel your best.

In this week’s episode, Danielle is joined by Dr. Inna Kanevsky to break down “what’s out” and “what’s in” with social media therapy. Dr. Inna is a Psychology professor who debunks psychology content for her one million followers on TikTok. Danielle and Inna explore the cyclical nature of problematic pop psychology, who to trust online, and how to use social media responsibly to better our mental health.

In this week’s episode, Danielle chats with celebrity eyebrow specialist Joey Healy about “what’s in” and “what’s out” with eyebrows. With over 10 years of experience, Joey is the owner and founder of Joey Healy Eyebrow Studio and the signature product line, the Joey Healy Eyebrow Collection. Together they discuss all the trending looks and techniques, from microblading to Y2K brows, discovering that while the trends come and go, you always have the power to choose the best look for your eyebrows.

In this week’s episode, Danielle uncovers “what’s out” and “what’s in” with social media filters. She talks with Danae Mercer Ricci, a health journalist and content creator who promotes self-love and self-acceptance on Instagram and TikTok. Together they discuss how connected social media is to our body image, ways to find comfort in ourselves when the filter’s turned off, and why shame has no place in the future of beauty.

In this inaugural episode of What’s In with Olaplex, we’re talking about what can go wrong and what can go right with DIY haircuts. Host Danielle Frank is joined by none other than the stylist who trained her, Jackie Chan, to explore “what’s out” and “what’s in”. With nearly two decades of experience, Jackie is a born and raised New Yorker, hair stylist, and cutting educator of the signature Calligraphy Cut at Salon 718. Danielle and Jackie discuss chopping wet, dry, and textured hair, finding the best at-home tools, and accessing the right resources for your hair.

What’s out? Trends that make us conform to one idea of beauty. What’s in? Trends that celebrate who we are – inside and out. Join us on May 24th as we say goodbye to the beauty rules that no longer serve us and embrace those that make us feel good. In conversation with friends and colleagues, Olaplex’s Danielle Frank will dive into all sorts of topics across beauty, health, and lifestyle, asking, what does it mean to feel on trend with ourselves? It’s time to send off “what’s out” and welcome “what’s in,” one trend at a time.