Amid the excitement of getting back to a semblance of business as usual, you’re probably asking yourself a lot of questions—as in, what is the new normal and where do I go from here? This podcast is the next episode in a new series for CFOs, controllers—really, anyone in finance—asking big questions, like: how do we emerge from a crisis stronger than before? Each week, we’ll focus on a different area that may need your focus in this period of recovery. This week, host Heather Horn sits down with Amity Millhiser, PwC’s Vice Chair and Chief Clients Officer, to discuss the ways finance teams are running their business differently through crises. From changes to their workforce to real estate to supply chains, we share how the finance community is rebuilding and reinventing.

Topics include:

• 0:50 - Where are we now? We begin by looking at the latest results of PwC’s CFO Pulse Survey, which  tracks how finance leaders view the impacts of COVID-19 and the actions they are taking to respond.  
• 7:54 - Cash preservation. While cash flow planning remains top of mind for many companies, Amity highlights the areas where companies are not cutting costs—namely, those related to the customer, technology, and cyber security. 
• 11:12 - Rebuilding revenue. New products, new pricing models, and new distribution channels are among the ways companies are rebuilding revenue.  Amity shares the details.  
• 16:41 - Digital investments. Where is tech spending going? Amity and Heather discuss how innovation is driving growth and collaboration.  
• 22:18 - Going forward. Recovery is not as simple as one action; it’s a series of actions over a short period of time. Amity tells listeners what to continue to focus on and highlights the importance of a  multipronged approach. 

Amity Millhiser is PwC’s Vice Chair and Chief Clients Officer, where she serves as the firm's leading client adviser. From her base in Silicon Valley, Amity brings perspectives on digital and emerging technologies to clients as well as experience leading transformations across industries and sectors. Amity is a thought leader on diversity in business as a contributor to PwC's co-founding of the CEO Action for Diversity and Inclusion.

Heather Horn is PwC’s National office thought leader, responsible for developing our communications strategy and conveying firm positions on accounting and financial reporting matters. She is the engaging host of PwC’s accounting and reporting weekly podcast and quarterly webcast series, as well as periodic webcasts for the power and utilities industry. With over 25 years of experience, Heather’s accounting and auditing expertise includes financial instruments and rate-regulated accounting.

Transcripts available upon request for individuals who may need a disability-related accommodation. Please send requests to [email protected].