Today Doug opens the container with Greg Williams.

Doug begins the show by embracing dirtbag status. If you work in the outdoor industry, you are indeed a dirtbag. Because you have merged your passion for the outdoors with a career choice that should allow you more time outside.

Doug is then joined by Greg Williams, president of Backbone Media, who shares his extensive background working at the intersection of business and outdoor culture. From starting a climbing gym in Philadelphia, to helping to lead one of the leading outdoor PR and media companies, Greg understands the evolution of brands that come from a dirtbag ethos.

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