April 06, 2021

What's The Best Lead Generation Method? #90

43 minutes

The panel discusses some opinions about the best lead generation methods for your online coaching business.

The Episode: What's The Best Lead Generation Method?

There are plenty of avenues that can be effective ways to generate leads for your coaching business. The foundation of all of these, however, comes back to a message we often underline: knowing your story, your audience, and how to communicate it to them. We recommend that whichever method or methods you choose, that you occupy spaces that you will find your ideal clients in, and then allow opportunities to present themselves as a result of showing up. It is somewhat irrelevant how exactly you generate the leads or which platform you utilize. It is possible to do a small amount of actual work on this, but if it is smartly positioned and timed, your leads can blow up! In the game of lead generation, timing and patience trump force every time so if you can exercise these virtues you will be well-positioned to take advantage of any opportunity that presents itself.

In This Episode

The recent PTDC issue on Instagram and the lesson it contains [0:12:20]
Confusing traffic numbers on Facebook and online communities [0:17:32]
Independence from specific funnels for your business and leads [0:22:05]
The power of Facebook Groups for generating new leads [0:27:04]
Doubling down on whichever avenue you pursue [0:27:04]
Building from a foundation of understanding and strong communication [0:36:48]
Rounding up some general tips for effective action [0:39:55]

“All of these things work, what probably won't work is trying to do all of them.” — Jonathan Goodman

Get Involved in Communities

Connecting on platforms such as Facebook Groups can build a powerful bond and then an opportunity to pitch to your ideal clients. The trust that grows from showing up authentically and sharing with people online, should be valued and built over time, and the benefits that can result might be surprising to you! A great way to connect is by sharing knowledge and telling your story in the right spaces, this can lead to all types of chances to turn casual interactions into business.

Choosing a Route to Pursue

Whichever route you decide on, whether it is through forums, email newsletters, or even ethical bribes, make sure you have your method down. You do not necessarily even have to use social media, it is up to you and the needs of your business. More important than where is how; if you can communicate well with the right people, you will reap the rewards and harvest the fruits of your labor.

Tips For Effective Lead Generation

Not every interaction has to be about business, so showing up and sharing naturally, with lowered open expectations, will lead to better relationships and immersion within a community. In fact, we believe that this kind of approach will have better results from a strictly business perspective too, as people will be more in tune with exactly who you are and what you do.

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How Online Personal Trainers Should Be Mastering and Profiting from Their Niche (the Right Way): https://www.theptdc.com/how-to-market-your-online-personal-training-niche