GoodSport™ launched a sports drink that is 97 percent dairy and it aims to compete nationally against leading brands. Dairy Stream host Mike Austin talks with Michelle McBride, founder & CEO of GoodSport Nutrition, and KJ Burrington, formerly retired coordinator of dairy ingredient, cultured products and beverages at the Center for Dairy Research, about the process of developing the product and what the future holds for dairy-based sports beverages. Thank you to Dairy Farmers of Wisconsin for sponsoring this episode. This podcast is co-produced by the Dairy Business Association and Edge Dairy Farmer Cooperative, sister organizations that fight for effective dairy policy in Wisconsin and Washington, D.C.