
Sign up to save your podcasts
Or


Snapchat made its name with silly augmented-reality filters, or lenses, as it calls them. In recent years, it’s expanded into shopping, enabling users to try on clothing, jewelry and makeup in the app. The company, now called Snap, has started selling this technology to other businesses. Snap announced this week that it’s pushing AR tools into the real world, bringing AR mirrors to some Men’s Wearhouse and Nike stores in the U.S. Marketplace’s Meghan McCarty Carino went to the company’s headquarters in Santa Monica, California, to try the tech out, and spoke with Carolina Arguelles Navas, Snap’s head of AR product strategy, and Brian Cavanaugh, director of project management and business development at Fishermen Labs.
By Marketplace4.5
12471,247 ratings
Snapchat made its name with silly augmented-reality filters, or lenses, as it calls them. In recent years, it’s expanded into shopping, enabling users to try on clothing, jewelry and makeup in the app. The company, now called Snap, has started selling this technology to other businesses. Snap announced this week that it’s pushing AR tools into the real world, bringing AR mirrors to some Men’s Wearhouse and Nike stores in the U.S. Marketplace’s Meghan McCarty Carino went to the company’s headquarters in Santa Monica, California, to try the tech out, and spoke with Carolina Arguelles Navas, Snap’s head of AR product strategy, and Brian Cavanaugh, director of project management and business development at Fishermen Labs.

31,960 Listeners

30,668 Listeners

8,768 Listeners

925 Listeners

1,386 Listeners

1,704 Listeners

4,335 Listeners

2,177 Listeners

5,487 Listeners

56,481 Listeners

1,449 Listeners

9,523 Listeners

3,590 Listeners

6,445 Listeners

6,387 Listeners

163 Listeners

2,996 Listeners

5,506 Listeners

1,383 Listeners

90 Listeners