In this soulful and energising episode, host Len May dives deep into the journey of Rajiv Nathan—also known as RajNATION—entrepreneur, storyteller, hip-hop artist, and founder of Startup Hype Man. From growing up as a first-gen Indian American in Chicago to building a brand that empowers startups to pitch with power, Rajiv shares how his upbringing, love for professional wrestling, and passion for music shaped his unique approach to business. Discover how storytelling isn't just a marketing buzzword but a legacy tool—and why discipline, identity, and authenticity are crucial ingredients for long-term success.EndoDNA: Where Genetic Science Meets Actionable Patient Care

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