Frances Reimers is the CEO of Firestarter Communications, a sports marketing and public relations agency that helps athletes and coaches build their personal brand. On this episode, Frances joins Mark for a conversation about the changing economics of the sports world, including a major development that allows college athletes to monetize their name, image and likeness - something that in the past would disqualify them from being in the NCAA or joining a pro team.

If you like sports, we think you'll love this conversation.

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