You will quickly learn from today’s episode of What’s Working Now that the reason guest Lisanne Murphy quotes so many self-proclaimed “ninja moves” is because Lisanne is an actual marketing Ninja. Drop into this conversation, led by host Katie Richardson, about Lisanne’s journey with Facebook Ads--how they came to her, what she learned inherently, and what advice she gives to you now with a background of years of success and a current knowledge of what’s changing today on Facebook. 

Ultimately, learn not to be scared of the dumpster fire that is Facebook ads against IOS right now, and get top expert advice on why you should stay in the game for a little longer. 

3 Key Takeaways

• Why Facebook knows your soul; where 85% of Facebook’s income is from.
• 3 Specific marketing strategies that are working for Lisanne right now to target her ideal audience.
• How to prepare yourself for the inevitable changes that come up in business.

Connect with Lisanne Murphy

lisannemurphy.com

Facebook and Instagram links are also found through her website

Guest Cody Jefferson

Host Katie Richardson is absolutely blown away by today’s guest on The What’s Working Now Podcast. Cody Jefferson is an influencer of change, a life coach, trauma survivor, spiritual believer, and inspiring public speaker. “This guy is real, sincere--integrity and truth,” -Katie. Katie and Cody go deep into the self-sabotaging hustle culture of today’s world, especially for entrepreneurs, and identify the many personal and career spaces where you are likely hurting yourself without even knowing it because of how your brain is trained to think. 

Cody also spends some time talking about his incredible journey from a state of chaos that almost killed him when he went septic, to the fulfilled life of peace that he lives every day with the knowledge that his existence is a gift. Trust Katie when she says that you will not want to miss the wisdom and life-altering advice that Cody offers in this episode. 

3 Key Takeaways: 

• Learn how to “act your way into a new way of feeling” rather than trying to “feel your way into a new way of being.” 
• What most people do when they wake up creates great anxiety.
• Why it's crucial to have focused accountability for what you chose to invest in emotionally.

Connect with Cody

Find him on Google

Instagram: @cody_jefferson

 *Please reach out to me personally with your story and how this conversation resonates with you*

Katie Richardson’s guest on this episode of What’s Working Now is quoted to be “The awesome, the amazing,” Mike Arce. Mike’s genuine discussion of his entrepreneurial journey literally brings Katie to tears as he shares his conviction for keeping family at the center of his goals and how you should be balancing your time between work and home life.

Mike will also share how finding a niche wasn’t easy but was worth making the leap for, and how his incredible positivity and fast-acting, innovative ideas led his company to grow exponentially during the worst global shut down of COVID-19.

3 Key Takeaways

• How Mike’s direction change lead his business to go from 42 clients to 500 clients in 18 months
• Why (and HOW) Mike pumped out 55 podcast episodes in ONE week
• How Mike started department at $0 a month and built it to $84,000 in one year during COVID

Connect with Mike Arce

Podcasts: The GOAT Show

The GSD Show

Social Handle: @MikeArceLive

Guest Marcy Crouch

Katie Richardson’s guest on the What’s Working Now Show is a voice for women and entrepreneurs everywhere. Marcy Crouch began her career as a pelvic PT for pregnant women. During that time, she quickly recognized a large gap and a resulting need to give these women better representation and better physical health, rather than dealing with the repercussions of their pregnancy without hope for a better physical life. Now, Marcy is finally leading the life that she dreamed of, and it all came through a pivotal decision to close down the PT practice and open a wellness program online. 

Her entrepreneurial journey did not come without its challenges. Tune in today and hear how Marcy dealt with no paychecks, imposter syndrome, and a year and a half delay brought on by COVID. Ultimately, learn how to get unstuck from the direction that you’re headed and find one that suits your lifestyle, wherever that may be. 

3 Key Takeaways: 

• Why buying a horse changed Marcy’s outlook on her business for the better.
• How to make the transition from face-to-face client meeting to online/social courses.
• How to find a proper balance between work goals and life needs.

Connect with Marcy

Website: marcycrouch.com

Instagram & TicTok: @thedowntheredoc

Dr. David Heitman

Today’s Guest on The What’s Working Now Podcast is returning to the show after 3 years of insane company, family, and individual growth. Host Katie Richardson invites Dr. David Heitman to talk about his incredible entrepreneurial journey that truly began when he was four years old. David’s thirst for knowledge and craving for growth has led him to obtain several degrees,  motivating him to move from a doctor to a tech entrepreneur, coach, and published author. 

Today, David is developing an advanced health app to expand his reach and help people around the world feel healthy, energized, and capable of achieving their dreams. Listen in, and find out how he does it!

3 Key Takeaways

• Why David is grateful that failure happened in his company
• How to tell your body might be warning you it's time to do something new
• The power of giving yourself space to contemplate the right action before jumping in to the work

Connect with Dr. Heitman

Connections found on website: mindofdave.com

Connect with The What’s Working Now Podcast

Host Katie Richardson is absolutely ecstatic to invite her guest, Jenica Parcell, on today’s episode of What’s Working Now. Jenica started her claim to fame by creating a socially-driven business in 2013 as an influencer and founder of her fashion company: The Slice of Style. But in the newly growing world of  hyper-curated social platforms and artificially perfect lifestyles, Jenica felt a call to “stop leading a double life” and instead open up to her viewers in an honest way, revealing her greatest vulnerability: her battle with infertility.

Fast forward to now, and Jenica is living the life she dreamed of. Not only does she have two adorable kids, but also, she’s shifted her business focus to a topic that brings her fulfilment and aid to the world’s women, started her own podcast, and found an emotional/work balance that brings her the most energy and self-confidence she’s ever had. 

Listen in on her wealth of advice today, and learn how she made that insane shift!

3 Key Takeaways

• Why you should accept the extremely uncomfortable that comes with growth
• Why Jenica keeps a “when in doubt” note file on her phone
• How Jenica made a total pivot from fashion to infertility coaching and inbetween

Connect with Jenica Parcell

Handel: @JennicaParcel

Website: thesliceofsun.infertility.com

Podcast: Fearless in Infertility

The 1% Shift That Will Make The Difference Between Failure And Success 

Katie Richardson and Greg Kimball sit down LIVE to share with the world the 1% shift that will make or break you in life...and here’s a hint...it’s not what you think! Greg’s story shows that one conversation will be the catalyst for exponential success. Greg’s “final percent” system has revolutionized the way entrepreneurs and other high-performing individuals approach their success. Greg is leading the way for significant change in this world, and when you listen to this episode of the What’s Working Now Podcast you will see how you too can make that 1% game-changing shift in your life.  

3 Key Takeaways:

• The difference between night and day is only 1%
• Your “vehicle” might be the reason you aren’t accomplishing the biggest goals in your life
• To become a mentor, you must first (and simultaneously) become a mentee 

Connect With Greg

• Go to www.thefinalpercent.com to help get “unstuck” for free! 
• Connect with Greg directly on all social media platforms at @gregkimball

Today’s guest Robert Kanaat brings a beautifully vulnerable story into the light for entrepreneurs everywhere who have found themselves in a dark place. Robert’s life is no stranger to darkness, from losing the trust in his role model, to a major accident at 16, to literally trying to end his life with drugs and alcohol. But while Robert’s journey hasn’t always been a pleasant one, his life today is full of gratitude and joy, and he’s willing to share his experiences to the listeners of theWhat’s Working Now Podcast looking for some hope. 

Join him and host Katie Richardson for this honest and invaluable episode about centering your existence around a state of genuine gratitude and how that will reward you in business as well as personal endeavours for the rest of your years.

3 Key Takeaways:

• How locking himself in a room to write for days therapeutically saved Robert’s life
• The importance of maintaining a constantly healthy environment--and when you may need to move out of yours
• Robert’s 3 major focuses to those looking for a way out of their deepest, darkest places

Katie Richardson is excited to bring on today’s guest, Top 50 iTunes podcaster and successful businessman Josh Tapp, to dive deep into what makes working worth it. Join them as they discuss Josh’s darkest time as a young entrepreneur seeking to support his new wife and the pivotal moment that made him decide to shut it all down and try something new--without a guarantee that it would result in any reward.

Josh and Katie break down the importance of keeping a strong value system and knowing exactly what you want before you try to get there, sharing crucial tips that they learned, from reassessing your principles each month to taking an honest look at your failures. You will not want to miss the experience and vital advice these two leaders are willing to share in today’s episode.

3 Key Takeaways:

• How Josh made it past shutting down his finances entirely to pursue a business life with passion that wouldn’t guarantee success
• How to accept time and pace yourself as an ambitious entrepreneur
• Josh’s 4 big focuses to stay grounded in the midst of fluctuating business changes

Connect With Our Guest

podcastmultipliers.com

Are you caught in the never ending entrepreneurial "hustle" wheel. It feels like to get ahead you have to do more, go faster...but how? 

Listen-in as Katie describes what NEW levels of success looks like for you. Learn how you can go from a hustling, grinding, "nobody" in your industry...to becoming the most interesting person in the room.

Find out WHY what you want is different from other entrepreneurs.

Over the first several episodes, Katie is sharing her Entrepreneurial journey (failures and all) to inspire YOU in discovering your UNTAPPED POTENTIAL.

Connect with Katie on:

Instagram @katie.live

Facebook @katierichardson.live

www.katierichardson.com

Drop your email at www.whatsworkingnow.com to enhance your listening experience.

JOIN Katie's Clarity Challenge | https://go.katierichardson.com/challenge