If a service is free, the saying goes, then you’re the product. Most of us have come to accept that when you’re using social media or a free email client, you’re giving up some data in exchange. But what if you got paid for giving up some of that information? Today, we talk with a startup that’s working on it. Plus: Target is joining forces with a resurrected Toys R Us, and California is fighting wildfires by turning the lights off.