Coffee & Compete

When Burger King Beat McDonald's w/ Jason Oakley


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We wanted to talk about competitive marketing examples, and there's nobody who can pull ANY marketing example better than Jason Oakley. Hunter isn't here, so Adam and Jason cover PostHog's 'Why Us' page and why it builds trust and brand reputation, and Adam takes us through how the King took down the arches in a crazy marketing stunt that gave you a Whopper for the lowest possible price.

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Register for Klue Quarterly: klue.com/klue-quarterly

TIMESTAMPS:

(00:00) - Jason Oakley is on the pod!

(00:01:48) - PostHog's 'Why Us' page

(00:18:32) - Burger King's 'Whopper Detour'

(00:31:34) - Productive PMM

CREDITS:

Guest: Jason Oakley

Host: Adam McQueen

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

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