We learn the latest findings on When Consumers Choose Cannabis and CBD with Carmen Brace, Chief Data Evangelist, Aclara.

Aclara Research, an emerging cannabis and wellness trends consulting firm, released the results of a year-long study examining cannabis and CBD usage habits among consumers. The company partnered with Ipsos, a global research and polling company to deliver a syndicated segmentation study of 1,000 consumers to capture the role of cannabis and CBD in Americans’ evolving approach to mental and physical well-being.

Aclara then continued the study independently to develop the “Cannabis Occasion Diaries” - the first longitudinal study of 3,000 people capturing over 10,0000 occasions to quantify the full spectrum of how, why, when and where cannabis and CBD are chosen, and what products they are replacing. The “Occasion Diaries” are the first and only body of diary-based cannabis insights spanning wellness, social and health occasions, with future implications for traditional consumer goods, cannabis, and healthcare manufacturers.

The syndicated study and “Occasion Diaries” provide CPG, cannabis and healthcare companies an opportunity to examine why consumers choose non-traditional products to improve wellness across occasions and need states.

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