A note about this special rebroadcast:

Philip & Matt, always known for their keen eye for FASHION (just go with me on this…) found themselves fifty-three weeks ago observing that the newly minted PANDEMIC was going to change the way we comb our hair… and everything about WHAT WE WEAR!

Listen to our innocence as we pondered whether this LOCKDOWN might last a few… WEEKS? Maybe a few months? A precious cultural artifact, fizzing with naïveté.

We were a little bit NOSTRODOMUS, and a little bit Rock ‘N Roll. This was a fun episode when we made it, and looking back, it’s quite interesting to see how we felt when we were only ankle deep in the pool, and we hadn’t really yet seen the doodie floating there. Join us for this very special look back at when we were trying so hard to look FORWARD.

We now take you back to the future… as the day dawns…

March 17, 2020…

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Hazmat FASHION! Life Under QUARANTINE

We hope this episode finds you and your loved ones well, no matter where in the world you are. Here in New York, we recorded this new episode just as they shut down our city. First they came for the sports arenas, then they came for the bars and pubs, and then the coffee shops… but we will persevere.

PEOPLE OF EARTH, WE SALUTE YOU. And since we’re all stuck at home, we figured it was no reason to stop educating and entertaining and imagining a utopian world where fashion never dies!

This week, we present a special WHAT THE IF for these very strange times: What The IF... we were ISOLATED all of the time! Can you imagine a world where nobody could be with anybody? Just the grammar of that thought alone is terrifying.

So put on your sexiest N-95 mask and your hazmat suit made of out the finest Corinthian mat… and let’s do this!

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Special thanks to Kyle Crichton, Howard Zheng and Illia Zheng for their help with the show.

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Keep On IFFin',

Philip & Matt,

WhatTheIF.com