Are you a health and fitness professional struggling to get the most out of your Google Ads? James, Andrew, and Josh dive deep into the pitfalls of Google Ads and share cautionary tales that could save you thousands. Learn the three key factors you need to consider for a successful Google Ads campaign and avoid common mistakes that could cost you big time.

 

Timeline Summary

[00:00:21] The Tale of A Google Ads Nightmare

[00:01:50] The Importance of User Intent

[00:03:45] Three Factors for Google Ads Success

[00:06:03] Andrew's Costly Google Ads Experience

[00:09:09] When to Start Google Ads

 

Detailed Breakdown & Key Takeaways

1. Understanding User Intent: It's not just about driving traffic to your website. You need to understand what the user is looking for and create a landing page that converts.
2. Three Key Factors: James outlines the three key factors to consider when using Google Ads: appropriate keywords, website speed, and compelling content with a call to action.
3. Tracking and Measuring: Andrew emphasizes the importance of tracking your marketing spend to avoid unexpected bills.
4. When to Start Google Ads: Josh suggests that businesses should consider Google Ads when they are at the mid to high end of the "purple belt" in their business journey, according to the Black Belt Revenue Ladder.
5. Don't Delegate Blindly: Both Andrew and Josh caution against blindly trusting ad agencies without understanding what they are doing.
6. Speed is Everything: In the current landscape, website speed can make or break your Google Ads campaign.
   
   

Websites and Links Mentioned

• Strength Matters
  
  

 Compelling Quotes 

"It's not just about driving traffic to your website. You need to understand what the user is looking for." - James Breese

"You can lose thousands very quickly if you don't know what you're doing with Google Ads." - Josh Kennedy

"Tracking your marketing spend is crucial to avoid unexpected bills." - Andrew Wallis

"Google Ads should be considered when you're at the mid to high end of the 'purple belt' in your business journey." - Josh Kennedy

"Speed is everything in terms of website design at the moment." - James Breese

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