When In White

This one's a little bittersweet. After 5 years worth of episodes together, Alley and Maddie are sitting down one last time to reminisce about their favorite conversations, the moments that made them laugh, the ones that made them cry, and everything this podcast has meant to them both. Maddie is off to chase a brand new dream — and we couldn't be prouder. Tune in next week when we kick off an exciting new chapter and welcome our very first guest host, Jenna, to the mic.

It's June. You're booked. You're exhausted. And somewhere between the third wedding this weekend and your fourth gas station coffee, you're starting to wonder: am I actually getting paid what this season is worth?

If you're charging based on what feels right, we're just going to say it — you're probably undercharging. Pricing should be built, not copied. And peak season is the moment of truth.

In this episode, we're getting real about:

💸 The signs you're underpriced (booked solid but broke? resenting your calendar? we see you) 💸 What you should actually be factoring into your rates — emails, consultations, trials, travel, mileage, kit restock, your assistant, education, AND taxes (yes, all of it) 💸 The green lights that mean it's time to raise: booking months out, clients saying yes without flinching, consistent inquiries rolling in 💸 Peak season vs. off-season pricing, and whether to raise rates across the board or just for new inquiries 💸 How to communicate a price increase without apologizing for it 💸 The mindset block nobody talks about — the guilt, the "what if no one books me" spiral, and what shifted for us when we finally raised our rates

Plus, we're leaving you with homework: pull up your next open date and ask yourself if the price on it reflects who you are right now — not who you were two years ago.

🎧 Press play, then send this to the wedding vendor friend who needs to hear it. If this episode lights a fire under you, follow When in White so you never miss a check-in like this — and leave us a review to help more vendors find the show. Your future self (and your bank account) will thank you.

Your guests are about to show up in 90-degree heat wearing cocktail attire — and how you handle that is going to make or break the energy of your entire day. (Yes, really. Hot, dehydrated guests = flat photos and an empty dance floor.)

In this episode, we're breaking down exactly how to keep your people comfortable, hydrated, and actually having fun at your summer wedding — from the moment they pull into the parking lot to the last late-night bite.

We're covering: ✨ Welcome bag essentials (what guests actually use vs. what gets left in the hotel room) ✨ The water station hack every couple forgets — and why a single bar pour isn't enough ✨ Shade strategy, parasols, custom fans, and where to always seat your older guests ✨ Bug spray: the unsung hero of every outdoor ceremony ✨ How to word your invite so guests know to plan ahead for the heat ✨ AC vs. open-air receptions, dress code cues, and late-night snacks that actually land ✨ The ONE thing brides forget every single time (you'll want to write this down)

Whether you're planning a backyard summer celebration or a full Tahoe weekend, this is your guest experience playbook.

🎧 Hit play, then send this episode to your maid of honor, your planner, and the bride friend who's getting married in July. Don't forget to follow When in White so you never miss an episode — and if you loved it, leave us a review! It helps other brides find us.

We're holding each other accountable this week! In Ep 19, we're putting each other on the spot with our Summer Bucket Lists — and rating each other's plans for realism, ambition, and actual follow-through. From San Diego Zoo & camping trips, Tahoe Bike Trails and crafting the perfect signature mocktail to finally fixing those den bookshelves (it's been a year, okay?), we're sharing exactly what we want to check off before summer wraps. Spoiler: some of these got high marks. Others… we'll see you on the Labor Day episode for the receipts. 🌞

Press play, then grab a notebook because you're absolutely going to want to make your own list after this one.

🤍 Follow along: @wheninwhitepodcast

Okay, we did a thing! This week, we're taking you behind the wheel (pun absolutely intended) of our very first ceramics class at @awheelgoodtimeceramics — and friends, we have THOUGHTS. From the thrill of trying something completely outside our comfort zone to the surprisingly profound lesson that yes, you can mess up AND start over, this episode is part recap, part pep talk for anyone who needs a reminder that imperfect is kind of the whole point. Whether you're a bride-to-be in the throes of planning or just someone craving a creative reset, hit play and get inspired to do something different this week.

🏺 Take the class: @awheelgoodtimeceramics 🤍 Follow along: @wheninwhitepodcast

Last month we admitted something embarrassing — we've been doomscrolling instead of actually showing up on social media. Well, that stops NOW. Part two is here and we are giving you the full game plan: what to do every single day, how to get in front of the right people, and the strategy that's actually getting wedding vendors booked. Brides, this one's for you too — because understanding how vendors show up online might just help you find your dream team. No more excuses, no more scrolling into the void. Let's go. Find us on Instagram at @wheninwhitepodcast!

The smell of texture spray. The moment the first banger drops and EVERYONE rushes the dance floor. That quiet escape during couples photos when it's just the two of you. Being intentional about your getting ready space — because you're the queen and the vibe should match. The dress change. The send-off. Wedding days are PACKED with moments that live in your chest forever, and we are going through every. single. one. Whether you're deep in wedding planning or you just love weddings as much as we do — this episode is going to make you feel ALL of it. Find us on Instagram at @wheninwhitepodcast!

We were told we could be anything. So why did we end up here? This episode we're spilling our "other life" fantasies — and honestly? Maddie's answer will shock you. We're talking about the dreams we almost chased, the ones people tried to talk us out of, and how we found our way to exactly this. Grab your coffee, because this one gets personal. Find us on Instagram at @wheninwhitepodcast!

This one's a little chaotic in the best way. We're talking about the moments that actually inspire us — and spoiler, none of them are a mood board. Light through a window. A scrapbook. Something you noticed on a walk that you can't stop thinking about. This episode is basically us making the case for quiet... and giving you full permission to do less, notice more, and let the ordinary stuff move you. No framework. Just two people who really believe in the power of slowing down.

If this gave you permission to step away from the screen for a minute — good. Go do that. And when you're back, tell us on Instagram what simple thing has been inspiring you lately.

Real talk: Alley's been over here hoping her friends will engage with her posts, and Maddie's been doom-scrolling just to decompress. Neither of us is doing this "right" — and instead of pretending otherwise, we're putting it all on the table. This episode is less strategy session, more confession booth. We're taking an honest look at where our time is actually going, what we're getting out of it (or not), and committing to doing the research so next month's episode has some actual answers.

Come back for Part 2 next month when we report back on what we actually changed — and whether it worked. In the meantime, drop us a message on Instagram and tell us your Instagram confession. We know we're not the only ones.