Send us a text

When is A/B testing not actually A/B testing? Discover the truth behind this common misconception and learn how to accurately measure the impact of your website changes. Join me, Ed Dawson, as I unravel the intricacies of genuine A/B testing versus basic before-and-after analysis. You'll gain insights into why simply comparing performance metrics before and after making changes doesn't qualify as true A/B testing, despite what some tools claim. Uncover the pitfalls of overlooking external factors like seasonality, traffic spikes, and algorithm updates, which can skew your results.

As we navigate this episode, I'll guide you through the nuances of proper A/B testing, or split testing, where two versions of a webpage are shown to different audience segments simultaneously. This approach offers a clearer picture of how your modifications truly impact user interaction and engagement. By understanding these distinctions, you'll elevate your SEO strategies and content optimization efforts, ensuring you're not just chasing correlations but actual causations. Tune in and refine your approach to achieving tangible results in the digital landscape.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/