Lindsay McGraw is a Doctor of Physical Therapy, a wellness advocate, and the owner of Marka Health, a health and wellness company focused on helping individuals and companies improve their overall health, promote teamwork, and attract and retain top talent. Lindsay is a Board Certified Orthopedic Clinical Specialist, a Licensed Physical Therapist, a Certified Ergonomics Assessment Specialist, and a Credentialed Clinical Instructor as well as a registered yoga teacher. She has worked in the physical therapy clinics for over a decade before deciding to start her company.

Lindsay joins me today to share her story of working as a physical therapist to taking the plunge and launching Marka Health. She shares what it was like to step away from her successful career to start her business and the importance of taking a break from your career before launching a business. She also shares how her company has grown and evolved over the last few years and how she finds a balance between growth, implementation, and raising a family.

“That’s the thing about entrepreneurship that is so beautiful and such a wonderful opportunity for women in general; it is the freedom and flexibility, and really the ability to shine where you’re able to show your strengths off.” - Lindsay McGraw

Today on When She Founded:

• Lindsay’s career journey from working in physical therapy clinics to launching her own business
• Challenges she experienced when starting Marka Health
• The support Lindsay received from her husband throughout her entrepreneurial journey and how he inspired her to pivot her career path
• Taking the time and space you need to launch your business
• How Marka Health has grown and evolved since 2017
• Finding a balance between growth, implementation, scaling, and raising a family
• Getting comfortable with fear and being willing to pivot

Connect with Lindsay McGraw:

• Marka Health website
• Email: [email protected]
• Marka Health on LinkedIn
• Marka Health on Instagram
• Marka Health on Facebook
• Marka Health on Twitter

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Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Do you know the problem that your company has set out to solve? With the many needs and demands that arise in the day-to-day operations of your business, it can be easy to overlook the central aim of your brand. However, to move your business towards growth, it is crucial to use this fundamental problem as an anchor for how you move forward within your business.

In today’s episode, I share how answering a question and solving for a problem led me to develop the Channel Clinical brand effectively and why it is so essential to keep problem-solving at the forefront of your business development process. I share why it is vital to know what your company’s “guiding star” is and how incorporating creative practices into your routine as an entrepreneur can be beneficial. I also highlight how reaching outside of your industry can provide an increased breadth of insight and feedback that can help elevate your brand.

“Coming back to the question we are solving is the anchor, and it remains the anchor.” - Somer Hamrick

Today on When She Founded:

• The specific, age-old problem that I saw vendors in my industry struggling with and the two aspects of their businesses they had trouble balancing
• What CRO is an acronym for in my industry
• Why you should always come back to the question you are solving in entrepreneurship and what question I sought out to solve
• Different aspects of your business that keeping the question in front of you can help you understand
• Two things to emphasize when problem-solving within your business
• The importance of leveraging technology to maximize your time and increase efficiency
• A creative practice I start my mornings with
• What helped me develop the brand name, feel, and color palette for Channel Clinical Solutions
• How the ego can impact problem-solving and how I shape my process to promote better decision-making
• Why you should reach outside of your industry for insight and advice and the networking groups that have impacted me the most
• Why drawing on feedback from others is crucial to developing your brand and the importance of knowing the “guiding star” of your business

Resources Mentioned:

• SCOPE
• Channel Clinical Solutions
• The Unruffled Podcast by Tammi Solas
• The Artist’s Way by Julia Cameron
• Turnbridge Marketing
• HeyMama
• Eleanor Beaton

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Artemis Emslie is the president and CEO of Cadence Rx, a patient-first, peer-to-peer prescription platform designed to improve the patient experience through smart technology applications. Through the platform, caseworkers, injured patients, and their caregivers can make better-informed decisions through personalized medication guidance and trusted clinical counsel. Artemis has over 25 years of experience in the Workers' Compensation and Group Health industries. Throughout her career, she has held several executive leadership positions, including Senior Director of the Workers' Compensation Division at Express Scripts, Principal of ProspeRX, and President and CEO of myMatrix. Currently, Artemis serves as the Founder of the Alliance of Women in Workers' Compensation and a member of the Board of Directors at Ametros and Paradigm Outcomes, respectively, alongside her role at Cadence Rx.

Artemis joins me today to share the evolution story behind Cadence Rx and her journey of becoming a female entrepreneur. She explains the importance of focusing on building and nurturing our skills as female founders and avoiding the temptation of labeling ourselves. She explains why it’s critical for women entrepreneurs to seek advice and counsel from other women in business. We also discuss the importance of avoiding perfectionism, overcoming the fear of failure, and understanding that making mistakes and failing is part of the learning process when stepping out and starting your entrepreneurial career.

“Understanding where your opportunities are to learn; understanding who you are as a person and who you are as a leader is half the battle.” - Artemis Emslie

Today on When She Founded:

• Artemis’ journey to becoming a female entrepreneur and what inspired her to start Cadence Rx
• Building and honing the skills required to comfortably shift between managing business operations and business development and sales
• The importance of avoiding the temptation to put a label on yourself and focus on learning and strengthening new skills
• Why it’s critical for women entrepreneurs and women in business to seek advice from others
• How Cadence Rx and its vision has evolved
• Seeking advice, mentorship, and guidance during times of uncertainty
• What inspired her to launch the Alliance of Women in Workers’ Compensation
• Evaluating your risk profile, avoiding perfectionism, and understanding that making mistakes and failing is part of the learning process
• Getting comfortable with being uncomfortable

Connect with Artemis Emslie:

• Cadence Rx website
• Artemis Emslie on LinkedIn
• Artemis Emslie on Twitter

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Eleanor Beaton is a powerhouse female founder and advocate for gender equity and equality. She is an internationally-recognized expert in women's leadership and a coach and advisor for growth-focused, impact-oriented female entrepreneurs. Eleanor has earned many accolades, including Canada's Leadership Coach of the Year by the Corporate Excellence Awards and recognized as "one of the foremost women's leadership experts in North America" by entrepreneurial guru, Ali Brown. Eleanor has served as Chairwoman of the Visiting Women's Executive Exchange Program at the Yale School of Management as well as a member of the board of directors for two Canadian venture capital organizations. She is also the host and Executive Producer of The Fierce Feminine Leadership Podcast, a top-ranked podcast for female entrepreneurs.

Eleanor joins me today to share how she pivoted her career from working in communications, advertising, and journalism to building her coaching business. We dig into the numbers of successful women-owned businesses that achieve seven-figure revenues and beyond and the common barriers preventing more female founders from breaking through this glass ceiling. We discuss how organizations, particularly in the tech and science industries, can encourage more women to step into leadership roles and claim their rightful seats at the boardroom tables. We also discuss the power of your mindset, having a vision for your company, and maintaining the conviction you need to achieve your business goals.

“The primary fuel for any business is going to be the owner's conviction.” - Eleanor Beaton

Today on When She Founded:

• How Eleanor pivoted her career from communications, advertising, and journalism to become a business coach for growth-oriented women entrepreneurs
• Why marketing, positioning, communications, and leadership are the four fundamental aspects of building a successful business
• How Eleanor realized the difference in the way men and women show up at the boardroom tables
• The percentage of successful women-owned businesses reaching seven-figure revenues and beyond
• Common barriers preventing many female entrepreneurs from scaling their revenue beyond seven-figures
• How companies can encourage more women to step into leadership roles
• Eleanor's advice for female leaders and entrepreneurs
• The importance of tapping into incubator programs and support programs for female entrepreneurs
• The power of your vision, beliefs, and conviction as female business owners
• How Eleanor channels her inner strength during times of uncertainty

Resources Mentioned:

• Possip
• Nashville Entrepreneur Center
• 23andMe

Connect with Eleanor Beaton:

• Eleanor Beaton website
• Radical Conviction Course
• Fierce Feminine Leadership Podcast
• Eleanor Beaton on LinkedIn
• Eleanor Beaton on Instagram
• Eleanor Beaton on Facebook
• Eleanor Beaton on Twitter

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Katrina High is the Founding Partner of Artemis Factor, a team of professional women throughout the Greater Philadelphia and North Carolina region dedicated to successfully delivering multi-level projects to the healthcare industry. Katrina holds a Bachelor’s degree in Chemistry and Biochemistry from Wesleyan University, a Master’s in Chemistry from Lehigh University, and a Master of Business Administration, Analytics, Finance, and Strategic Business Management from Villanova University. Before starting her entrepreneurial journey, Katrina has worked for several leading organizations in the healthcare field, including InnoPharma, Inc and Merck & Co. Inc.

Katrina joins me today to discuss the nitty-gritty details of stepping out of a great career to become an independent woman in business. We discuss the steps she took to leave her corporate career and pave her own path toward success, what it’s like to work with a team of co-founders, and how they divided each co-founder’s roles and responsibilities, and how these role distinctions contribute to their team dynamics. We also talk about the importance of avoiding perfectionism, managing your mindset, and understanding that making mistakes is part of the entrepreneurial journey.

“You have to allow yourself that room to learn and to grow and to not be perfect.” - Katrina High

Today on When She Founded:

• Katrina’s career background and how she pivoted her career to become a successful female entrepreneur
• What inspired her to explore becoming an entrepreneur and how she met her co-founders
• The benefit of working with co-founders when launching your business
• Having the grit, tenacity, and courage to pave your own entrepreneurial path
• The importance of reminding yourself that it’s okay to make mistakes
• The co-founding team’s dynamics and how they divide-and-conquer the tasks related to managing the business
• Identifying their ideal client and how it has evolved over time
• How they plan to scale their business while maintaining sustainability and optimal growth
• The future of women-owned businesses and women in leadership
• The power of your mindset and the importance of managing it

Resources Mentioned:

• Women of Color in Pharma (WOCIP)

Connect with Katrina High:

• Artemis Factor
• Artemis Factor on LinkedIn
• Katrina High on LinkedIn

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Rupal Patel is the founder and CEO of VocaliD, an award-winning voice AI company creating custom digital voices for individuals and brands. By leveraging cutting-edge machine learning techniques, a proprietary voice blending algorithm, and the company’s crowdsourced voicebank dataset, VocaliD helps companies and individuals create high-quality, natural-sounding voices in just a few short hours. Rupal is also a founding member of the AITHOS Coalition, the Founder of STEM4SocialChange, and an Affiliated Faculty Member at Harvard/MIT. She received her Bachelor’s degree in Neuropsychology at the University of Calgary, her Masters of Health Science and Ph. D in Speech-Language Pathology from the University of Toronto, and her Post-Doctoral Associate degree in Speech Communication at MIT.

Rupal joins me today to share what inspired her to start VocaliD and the steps she took to find the funding to launch the company. She shares the challenges she faced early in her entrepreneurial career and discovering her internal drive to scale the company. She shares how her team has grown and evolved since the company’s inception and why it’s critical for female founders to surround themselves with a solid team. She also shares the strategies she used to create her company’s message, why their messaging speaks to two specific audiences, and how she channels her inner strength when faced with uncertainty.

“Surrounding yourself with a solid team, both on your staff as well as in the advisory or board capacity is vital.” - Rupal Patel

Today on When She Founded:

• What inspired Rupal to start VocaliD and the gap in the market she hoped to fill
• How she found the funding to launch the voice AI company
• Transitioning into an entrepreneurial mindset and the challenges she faced when making this shift
• How the VocaliD team has evolved since its inception
• Why surrounding yourself with a solid team is critical to the success of your business
• The challenges of finding a co-founder with a vision, mission, and passion that is aligned with yours
• The phases of building the business that pushed the development of her AI technology to the next level and increased market awareness
• Strategies she used to increase consumer awareness and share her message with prospective customers
• Why VocaliD’s messaging speaks to two specific audiences
• Rupal’s prediction for the trajectory of her business
• What her team currently looks like and how it has evolved since the inception of the company
• Her passion for STEM4SocialChange and how they help teach children about voice technology and STEM as well as it’s social impact on the world
• Rupal’s advice for female entrepreneurs
• How Rupal channels her inner strength when faced with uncertainty

Connect with Rupal Patel:

• VocaliD
• VocaliD Voicebank
• Facebook
• Twitter
• YouTube
• LinkedIn
• Email: [email protected]

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Teresa Purzner is a neurosurgeon, developmental neurobiologist, and the founder and CSO of Cerebelly, a company dedicated to providing organic, farm-fresh baby food to nurture and promote infant brain development. As a mother of three and a doctor in Developmental Neurobiology, Teresa knows the importance of providing our children with the nutritious food they need for their developing brains and growing bodies. After the birth of her first child and feeling disappointed in the baby foods that were on the store shelves, Teresa and her brother Nick decided to team up with world-class experts in pediatrics, nutrition, and food science to create farm-fresh, organic baby food that truly promotes healthy brain development.

Teresa joins me today to share what inspired her to start Cerebelly and discuss the connection between the foods we feed our children and healthy brain development. She shares how she founded her company, the steps she took to learn about starting a business, and the importance of taking baby steps to overcome seemingly insurmountable obstacles. We also discuss the biggest challenge she has faced while building the Cerebelly brand, how she overcame that challenge, and how she balances building a business, working in the OR, and raising three young children.

“It seems like an impossible task to create a company when you have absolutely no background in business, but just tackle one problem at a time. There is no ‘one problem’ that is insurmountable.” - Teresa Purzner

Today on When She Founded:

• How her fascination with the brain and neurobiology began and what led her to start Cerebelly
• The science behind the connection between nutrition and healthy infant brain development
• How she turned her idea for the Cerebelly baby food products into a reality
• The steps she took to learn about starting a business
• The importance of taking baby steps to overcome challenges and obstacles
• The biggest problem Teresa has faced in her business and how she overcame it
• How she balances her career with raising three children
• The driving force behind Cerebelly
• Teresa’s advice to female founders

Connect with Dr. Teresa Purzner:

• Cerebelly
• Facebook
• Twitter
• Instagram
• LinkedIn

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Welcome to the first episode of When She Founded, the podcast featuring powerhouse female entrepreneurs, providing them with a platform to share their entrepreneurial story, the challenges and obstacles they’ve faced along the way, and the lessons they’ve learned to build thriving businesses. I’m your host, Somer Hamrick, President and Founder of Channel Clinical Solutions, LLC, a marketplace to connect small to mid-sized clinical research sponsors with small to mid-sized vendors.

In today’s episode, I share who I am, my career background, and my bigger why for launching the When She Founded podcast. I explain how my career background impacted my decision to launch my entrepreneurial venture and how the lessons I’ve learned along the way has helped me gain clarity on the vision and mission of my company. I share the challenges I’ve faced with finding female mentors who have stepped out of the corporate boardrooms to pave their own entrepreneurial paths. I also share how the When She Founded podcast serves as a platform for female founders to be mentors for other women entrepreneurs, so we can all succeed in following our passion.

“It’s super important that we do all we can to encourage, inspire, and bring along women to have the support they need to get to those leadership roles.”  - Somer Hamrick

Today on When She Founded:

• My career journey since graduating college in 2000
• How my career background inspired my vision for Channel Clinical Solutions
• The power of mentorship and why many women struggle to find mentors
• The goal of the When She Founded Podcast and what you can expect from each episode

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.