I got a listener question that hits on something so many people overthink: when should you actually run your launch event?

In this episode, I’m walking through how to decide between list-building events, pre-launch content, and your actual launch timing (without defaulting to a one-size-fits-all strategy). Because the truth is, your audience (and how ready they are to buy) should be driving your decisions, not someone else’s launch formula.

If you’ve ever wondered whether you’re doing “too much” or “not enough” before your launch, this is the episode for you!

In this episode, I cover:

• When to use a list-building event vs. a launch event
• Why audience awareness matters more than your timeline
• What to consider if you’re bringing in cold vs. warm traffic
• How much “warming up” your audience actually needs
• Why skipping a pre-launch can make selling harder

Listen now to map out a launch sequence that actually fits your audience.

If you have a question you’d like me to answer on the podcast, email me at [email protected]!

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