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In this episode, Host Chris interviews Jonathan Hooten (Hootie), founder of ParadYm Data, an expert in beverage data with 25+ years of experience. They discuss the fundamentals of beverage data, including depletions and sales data, emphasizing their importance for understanding the market and forecasting. 

Hootie highlights the evolution of data transparency in the industry, enabling a fact-based decision making process. Key metrics for craft brewers, such as segment, style, size, price, and promotion, are explored, along with the distinction between strategy and tactics.

If you are looking to leverage data and AI to transform your business operations, connect with Jonathan Hooten by heading over to the website paradymdata.com

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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