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In this episode of the Get Hoptimized Podcast, we’re joined by Marty Nachel—certified beer judge, Beer for Dummies author, and craft beer industry veteran. 

Marty shares the moment that launched his career, reflects on the industry’s evolution, and dives into the American Craft Beer Hall of Fame, including 2026 nominees, future initiatives, and details on the upcoming induction ceremony.

Explore more about Marty Nachel’s work and the American Craft Beer Hall of Fame at americancraftbeerhalloffame.org. 

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Get ready—this episode is a hop lover’s dream!

In this episode of the Get Hoptimized Podcast, we sit down with Brian Clayton, CEO of Clayton Hops —New Zealand’s largest hop grower and most advanced hop processor. Brian takes us on a high-energy tour through the unique flavor profiles, next-level processing innovations, the future-forward hops and exciting new varieties that are driving global demand.

If you're looking to elevate your recipes with premium New Zealand hops, explore the full range of hop varieties straight from the source by hopping onto claytonhops.co.nz

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Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

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In episode 62 of the Get Hoptimized Podcast, we dive into what truly makes a website work. Jeff and Peter from Brandartica, a branding and web development agency, discussed the critical role of a website in a business's digital marketing ecosystem. 

The conversation covers the balance between creativity and functionality, the importance of brand consistency, and their process for building effective websites for both e-commerce and brick-and-mortar businesses in the food and beverage industry.

Develop a website that scales with growth by connecting with Jeff and Peter at Brandartica.agency They specialize in crafting high-impact branding and web solutions tailored to your business.

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Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

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The world of alcohol production is exciting, but it comes with a complex web of regulations from the Alcohol and Tobacco Tax and Trade Bureau (TTB). For breweries, distilleries, and other producers, staying compliant is crucial to avoid costly delays and penalties. 

In a recent episode of the Get Hoptimized podcast, host Chris sat down with Wendy Raymond, founder of Taps and Snaps and a seasoned TTB compliance consultant, to shed light on these critical issues. Key takeaway includes Common TTB Compliance Pitfalls to Avoid and many more. Avoid costly mistakes & stay ahead of changes!

Connect with Taps and Snaps today to streamline your TTB compliance! Visit their website at tapsandsnaps.com or find them on Meta, Instagram and LinkedIn

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Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

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Richard Carnegie, Director of Sales and Marketing at BuzzyBooth joins us on the Get Hoptimized Podcast and shares his experience on how bars, taprooms, and restaurants can turn in-person fun into online buzz. 

Richard unpacked how BuzzyBooth’s photo and marketing kiosks empower venues to seamlessly capture guest data, generate positive reviews, and drive social media engagement through an innovative auto opt-in marketing approach. Learn how digital word of mouth and smart tech can transform your guest experience into a powerful marketing engine.

Connect with Richard at buzzybooth.com to learn more on how to transform your guest experience and amplify your marketing efforts.

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Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

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We sat down with the incredible Jacob Hedges and Jason Brewer from Wandering Monsters to talk all things brand, content, and the power of family-friendly fun. From the flexible adaptation of their mascot across content and merch to keeping guests engaged with Duckpin Bowling, Wandering Monsters is doing some really fun (and smart!) stuff.

Don't forget to check out their awesome merchandise online and grab some gear to show your support!

If you're ready to add a money-maker to your spot, connect with Jacob and Jason by visiting wanderingmonstersbeer.com

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Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

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In this episode of the Get Hoptimized podcast, host Chris dives into the world of "In Real Life Brand Experiences" with special guests Al Schuster (President) and Heather Johnson from Polaris Brand Promotions. If you're a beverage brand running tastings or product demos, or considering it, this conversation is for you.

Al and Heather, with their extensive experience in nationwide promotional staffing and experiential marketing, share invaluable insights on how to create successful brand experiences. They cover everything from setting up events and staffing to measuring results.

For businesses looking to create unforgettable brand experiences, Polaris Brand Promotions offers comprehensive solutions, from their nationwide staffing expertise to full-service experiential provider capabilities (including fabricated booths, signage, and branded attire through strategic partners), they are equipped to bring your brand to life. 

To learn more and see examples of Polaris Brand Promotions' incredible work, visit polarisbrandpromotions.com

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Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

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Join us on this episode of the Get Hoptimized podcast as Marc Marashi, Project Manager at Malt Handling teams up with our host Chris Overlay and together they discuss everything about optimizing malt operations for Craft Brewers and Distillers.

Key talking points include:

🌽Mark's unique journey into the malt handling industry.
🌽The importance of milling for efficiency and the hidden costs of pre-milled grain.
🌽Crucial considerations for system design and installation, including large outdoor silos.
🌽Advice on updating current systems versus installing new ones, and dealing with spent grain.
🌽Essential safety measures for malt handling, particularly concerning combustible grain dust, and future industry trends.

The episode also covers significant safety considerations for breweries, especially regarding the combustible nature of grain dust and the importance of dust removal systems to prevent explosions and ensure a safe working environment.

Your brewing process deserves perfection. For expert guidance on bringing in fresh malt to spent grain removal, and everything in between, connect with Marc on LinkedIn or visit malthandling.com to discover a system that's tailored for your success.

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Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

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In this episode of the Get Hoptimized podcast, Host Chris chats with Kimberly Ross and Brian Beck from Middle Street Graphics and Display. Our guests share over 40 years of experience in beverage signage and displays, working with brands from global giants like Pepsi to local breweries.

This episode covers:

📢 What retail displays are, why they matter and how to use them

📢 Cost-effectiveness and sustainability: Debunking the myth that creative displays are always expensive, and exploring the eco-friendly aspects of corrugated displays.

📢 Measuring Effectiveness: Tips on tracking sales and understanding the ROI of display investments.

📢 The Future of Displays: How technology like QR codes and interactive elements are shaping the next generation of retail merchandising. 

📢 And more....

Ready to elevate your brand's retail presence? Learn more about how Kim, Brian, and the team at Middle Street Graphics & Display can help you create impactful, sales-driving displays. 

Visit their website middlestreetdisplay.com to explore their portfolio and discover solutions tailored to your unique needs.

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In the podcast episode "What Video Games Can Teach Us About Marketing," Chris from Get Optimized draws parallels between video game strategies and effective marketing.

He introduces the concept of gamification in everyday interactions and marketing, emphasizing the need for strategic thinking, adaptability, and understanding consumer behavior. The episode dives into three specific video games to illustrate these principles

If you're ready to apply these gaming lessons to your marketing strategy, be sure to listen to the full episode. For more insights and actionable advice on optimizing your business in Digital Advertising, Branding and Market Positioning and Execution, get in touch with Chris Overlay at Gethoptimized.com 

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

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For more information on Get Hoptimized, check out our website or follow us on social media.
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