Get Hoptimized Podcast

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Really excited to chat Label and Package Design with a pro like Jillian. She's got a TON of experience and has done work for some great brands like Central Waters, Omni, and Lagersmith. Whether you are working with designers or doing design yourself, there is a lot to glean from this interview. 

Learn more about Jillian and her company, Elbongürk, at www.elbongurk.com 

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When I hear "app," I usually cringe a little bit. There are seemingly a million of them out there and it's hard to find anything that actually works... But I tell you what, a new-ish app called Crackem has actually proven some success.

Founded by Aubrey Perry on the heels of the pandemic, Crackem is helping breweries 4X their return on investment into their program that gamifies user visits and rewards. Plus, they have over 4,000 active venues in all 50 states. So there is at least something working and worth asking a few questions about, right? 

Check out the full interview and learn more about Crackem at crackem.us

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A website is one of the most essential components of a marketing strategy, but building one can be downright painful. So how can you better navigate the process? 

We're joined by website expert Marcus Ohanesian, Founder of Perfect Evolution, to discuss website design and how to better plan for the process yourself. Marcus has over a decade of experience building websites and has lots of experience working with breweries too. 

So whether you're shopping for website builders right now, planning to DIY, or considering a redesign, this podcast will be super helpful. 

And if you want to get in touch with Marcus and his website design company, head over to www.perfectevolution.xyz

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We recently had a neat conversation about T-90 pellets. More specifically about their efficiencies… and inefficiencies. Our good friend Chris Holden chimed in on the topic. He is the dude heading up sales and marketing for The Hop Guild up in New York.

So if you're a brewer, you're going to be fascinated by what Chris has to say about ways you can save money, produce more revenue per batch, save water, and more.

This conversation is also for the folks selling products to brewers - hops, grain, stickers, tap handles, etc. There's a subtext to this conversation about understanding what problems you solve for your customer and communicating the value around those problems.

You're gonna love it. 

If you want to find out more about The Hop Guild and their new HOPSAUCE product, head to thehopguild.com/hopsauce 

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We've got a story for you. It starts with a couple of buddies who met in college, graduated, and then decided to start a brewery together. Since then, they have grown the brewery to be quite a staple in their community.

In fact, their beer is served around the world, including in Virginia. New York, the United Kingdom, Europe, Asia, and even New Zealand. So what started out as just a couple of buddies in college has grown into something quite amazing. We're talking about the Virginia Beer Co and were joined by founders Chris Smith and Robby Willey on the latest Get Hoptimized Podcast.

We could have them on just because they've grown a successful brewery, but they've recently gone through a rebranding which we thought was especially fascinating. So, dive into this episode to hear about why they decided to update the brand and what their experience was like along the way.

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Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online.

To register and learn more about CBP Connects, go to craftbeerprofessionals.org/cbp-connects

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We FINALLY get to talk about NA beer! Our Guest, Alan Lapoint from 1820 Brewing, geeks out with us. We talked about branding, the brewing process, and how the e-commerce business model works for Non-Alcoholic beer.

For all our listeners, 1820 is offering 20% off on their website when you use the code Gethop20. Just head to 1820brewing.com and get some of their amazing N/A beer shipped right to you.

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We get an insider preview of the Craft Brewers Conference in Nashville this May. Ann Obenchain, Marketing & Communications Director for the Brewers Association, joins us. She answers questions about how to make the most of your conference experience, where to find the best Nashville hot chicken, and more. 

Learn more about CBC and register at www.craftbrewersconference.com

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We're joined by Kary Shumway of Craft Brewery Financial Training to talk about how to better control costs in 2023. A very timely episode considering the current economic climate. Even if we weren't dealing with a recession or inflation, the insights from Kary on this topic are still really useful. 

If you are looking for more financial insight, head to Kary's website, www.craftbreweryfinance.com. 

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An article from Marketing Brew about Dry January trends data raises some questions about the hype vs. participation of Dry January.  We take a look at the data ourselves and give an analysis. Then, we take a look at Google Trends data for Valentine's Day, Super Bowl, and St. Patrick's Day. 

Reference: https://www.marketingbrew.com/stories/2023/01/25/how-alcohol-brands-are-embracing-the-rise-of-dry-january

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized