Get Hoptimized Podcast

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In this podcast episode, Chris interviews Ricky Wojcik of Perfectly Dosed, a Chicago-based company specializing in hemp emulsions. They discuss the growing market of THC-infused beverages, particularly in states where cannabis is legal, and how these products are appearing in regular retail stores. 

Ricky also shares his excitement about attending the Craft Brewers Conference (CBC) 2025, where Perfectly Dosed will be showcasing their expertise and answering questions about integrating THC into brewing operations.

For more information on Ricky Wojcik and Perfectly Dosed, head over to https://www.perfectlydosed.com/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In this episode of the Get Hoptimized Podcast, Chris interviews Ross Stensrud, co-founder of TapWyse, about the Craft Brewers Conference #CBC 2025 and how TapWyse helps breweries boost revenue through mobile apps. They discuss taproom maximization, industry trends like alternative beverages, and the benefits of membership programs. 

Ross also provides advice for first-time CBC attendees and emphasizes the importance of face-to-face interactions. He encourages breweries to consider TapWyse's solutions for enhancing customer engagement and creating new revenue streams. 

For more information about Ross and TapWyse, head over to https://tapwyse.com/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
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@gethoptimized 

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In this episode, we dive into the upcoming Craft Brewers Conference (CBC), known as the "Super Bowl" of brewing events, with Dan Klasen from the Beverage Federation.

Dan shares his valuable insights for navigating CBC, especially for first-timers and growing breweries. We discuss the evolving brewing industry, including the rise of contract brewing and alternative beverage lines like wine and THC-infused products.

Dan emphasizes the importance of planning ahead, scheduling vendor meetings, and reviewing operational costs to maximize your CBC experience. We also explore strategies for business owners to delegate tasks and focus on strategic growth. Whether you're attending CBC or looking to improve your brewery's operations, this episode is packed with actionable advice.

For more information about Dan and the Beverage Federation, head to www.beveragefederation.com/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

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In this interview, we are speaking with Ross Stensrud, Co-Founder of TapWyse. His company builds apps for breweries that add revenue streams and improve customer communication. We’ve had the chance to see the data for ourselves and speak with Ross on multiple occasions about the work TapWyse is doing – we like what we see! So we asked Ross onto the show to answer questions about what apps can really do for your brewery and things you should consider when building one. 

Learn more about TapWyse at www.tapwyse.com and connect with Ross at [email protected]. 


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Intro/Outro Music by ComaStudio from Pixabay 

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

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This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. 

This month, we're talking about: 

• Why Your Reach on Instagram Posts is Low Recently
• How To Structure Ads for Multiple Locations
• Should You Care About Email Marketing
• What is Up With TikTok Lately

Want to get your questions answered next month? Shoot us an email at [email protected]. 

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

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If you're headed to Vegas for CBC, here's your local's guide to finding great drinks and eats. The Las Vegas Strip is massive, with many tantalizing options for any palate. You won’t have any trouble finding world-class restaurants and bars named after celebrities. This guide isn’t for that. 

This is for folks looking for local secrets and undercover gems. If you’re in search of the best craft beer in town, delicious food that won’t blow your budget, or just some help to not feel lost, you’ll find it here. 

Welcome to Fabulous Las Vegas! 

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For more information on Get Hoptimized, check out our website or follow us on social media.
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@gethoptimized 

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We're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from there. This conversation is packed with valuable insight into how that works and other trends for maximizing profits. 

Derek and Small Batch Standard are also giving you a FREE 2-page Business Unit Breakdown report. Just head to sbstandard.com/hop to take advantage. 

You can also connect with Derek on LinkedIn at linkedin.com/in/dereksmith9/ or by emailing him at [email protected]. 

Learn more about Small Batch Standard at sbstandard.com 

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

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This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. 

This month, we're talking about: 

• Marketing a brewery in a remote location
• Tips for promoting a seasonal beer garden 
• Which website builder to use for your brewery

Want to get your questions answered next month? Shoot us an email at [email protected]. 

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

Send us Fan Mail

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. 

This month, we're talking about: 

• Meta/Facebook account violations and how to get out of them
• Spam Messages within Meta Manager
• Best practices for sharing marketing assets

Want to get your questions answered next month? Shoot us an email at [email protected]. 


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Intro/Outro Music by ComaStudio from Pixabay 

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

Send us Fan Mail

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. 

This month, we're talking about: 

• Where to get the most bang for your buck with digital marketing right now
• Whether or not you should use cloud storage systems 
• Promotional timelines for events like Valentine's Day and Super Bowl 

Want to get your questions answered next month? Shoot us an email at [email protected]. 


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Intro/Outro Music by ComaStudio from Pixabay 

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized