Get Hoptimized Podcast

Send us Fan Mail

This week, we're changing things up with the podcast format. We'll be reviewing a few pieces of news relevant to the craft beverage industry and marketing. Links to the articles discussed in this episode can be found on our blog at gethoptimized.com. 

News This Week: 
- Buddhist sue over beer name
- Drinkers might be less price sensitive than we thought
- Fat Tire has a new look
- Instagram reveals new feed filtering controls
- The Twitter rival you've never heard of
- AI and retail inventory tech

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

Send us Fan Mail

When we think about Public Relations, a lot of questions come to mind. 
As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean?  How can you get started with PR??? 

So many questions... 

In short, YES! You should absolutely care about PR. 

To help us understand why and to unpack this marketing concept for the craft beer industry, we're joined by Kevin York. 

Kevin is one of the few people who has done PR, social media, and content marketing at both the strategic and tactical levels. Prior to founding KYC (Kevin York Communications), he worked at Edelman Digital and Voce Communications, a Porter Novelli company, where he served as head of Porter Novelli’s global digital technology practice. He also founded and managed The Couchletes, a national sports editorial site with seven regional writers. 

KYC is hosting a new conference all about marketing in the craft beverage industry called Beer Amplified. The idea is to bring marketing people from lots of different industries (not just beer) and have them share their insights to craft beer industry people. 

The conference takes place this March in Boston. You can learn more at Beeramplified.com

You can also learn more about Kevin's company at kevinyorkcomms.com

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

Send us Fan Mail

A topic that pops up frequently in online craft beer groups and forums is LOYALTY PROGRAMS, and with good reason. There is seemingly a ton of potential value to be leveraged with a loyalty program, but unlocking that value can be tricky. 

Enter today’s guest, Jackson Boyer. 

He’s an expert on marketing, tech, and has a background in venture capital too. But he’s also doing some really interesting work with breweries (and other local businesses) when it comes to loyalty programs.

He’s a founder of BuddyTexts and they offer a sort of hybrid loyalty program / text message marketing / e-commerce service. 

I’ve been chatting with Jackson for a few months and finally convinced him to come on the show to share some insight with us. 

Jackson has also agreed to hook our listeners up with a FREE month of BuddyTexts service. Just mention the Get Hoptimized Podcast and they’ll get you taken care of. 

More info at buddytexts.com or by emailing [email protected] 

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

Send us Fan Mail

Last year, Aaron (cofounder, Bent Water Brewing) launched Common Hope, the first-ever nationwide collaborative craft beer initiative to bring Parkinson's disease awareness. Bent Water was able to partner with The Michael J. Fox Foundation so that a portion of beer sales will be donated to this important non-profit. Bent Water was able to get breweries across the country to participate, like Harpoon, Fat Bottom Brewing, The Bronx Brewery, and more.

Aaron joined us on the show to chat about their new initiative and answer some questions on beer collaborations, branding, and more. 

Learn more about Common Hope at www.commonhopebeer.com

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

Send us Fan Mail

Imagine a more creative and environmentally friendly label design process that was also great for smaller print runs... That's what direct-to-can digital printing and the folks over at the Craft Beverage Warehouse are about. Kyle Stephens is one of the founders of CBW. He was kind enough to join us on the podcast to talk about their process and share his thoughts on label designs. 

You can learn more about Kyle and Craft Beer Warehouse at www.craftbevwarehouse.com

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

Send us Fan Mail

West Sixth Brewing is an award-winning brewery based in Lexington, Kentucky. They operate taprooms in Lexington, Louisville, and Newport. Plus they also have a farm in Frankfort. 
 
They've raised more than $1 million for nonprofits.

Kelly has been with them since the beginning as their 6th employee (now they have more than 100) and first marketing-focused employee. She's driven all marketing and branding for the brewing since. As part of her role, she also oversees the events team, which appears at more than 500 events throughout Kentucky annually.

Learn more about West Sixth at westsixth.com

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

Send us Fan Mail

Understanding the steps someone takes to become your customer is critical to the success of your marketing strategy. Doing so will help you better communicate with your target audience, convert them into paying customers, and inspire them to refer you to even more people. 

Us marketing geeks refer to these steps as the customer journey, and we want to take this opportunity to unpack the concept. To help demystify the marketing-speak, we invited Sara Nay (COO of Duct Tape Marketing) on to the Get Hoptimized Podcast. 

Have a listen, it’s a half-hour well worth your time. 

Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast.  With 12+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.  Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband - from skiing to hiking to biking to camping.  

Learn more at: 
https://ducttapemarketing.com/

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

Send us Fan Mail

Whether you are speaking to your taproom team or through your phone to your brewery's social media audience, communication is a vital component of your business. So it's not a stretch to conclude that communicating effectively will help you grow your brewery business too. That's why we invited Brenden on the show. 

Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.

Brenden does a FREE 90 minute training on effective communication over Zoom every few weeks. It's LIVE and interactive, it is not a webinar. He's coaching a bunch of people for free on the call directly. Here are some topics they cover:

1. How to Present Succinctly

2. How to Run Effective Meetings

3. How to Master Presentation Confidence

4. How to Present Yourself Effectively in Any Setting

Learn more at:
https://www.rockstarcommunicator.com/

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

Send us Fan Mail

Growing your social following is challenging and starting from zero is one of, if not the, hardest part. So let's talk about how to grow from zero with someone who has a lot of experience in this category.

Prithvi Madhukar aka The Marketing Nomad has been a digital entrepreneur and business owner for the past two years. She is also a podcaster (Top 100 in Marketing for India), a YouTube vlogger, an Etsy shop owner, a content creator, and a nano-influencer. Prithvi is a Marketing Strategy Consultant and the CEO of her own Marketing Consultancy firm, The Marketing Nomad LLC. She has successfully worked with 60+ clients from 8 different countries in the past year of her entrepreneurship journey.

She started from scratch and built an online business that knows no borders and allows her to be a digital nomad. She also enjoys Bollywood dancing in her free time.

ENTER TO WIN A COPY OF PRIT'S NEW E-BOOK "ZERO TO 4"
Just shoot an email to [email protected] with the subject line "zero to 4" and you'll be entered to win. 

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

Send us Fan Mail

What are the best ways to create value with your taproom guests? How do you communicate that value effectively? Answering those questions will help you improve marketing, increase sales, and grow your brewery. 

That's why we had Andrew on the show. He has a ton of experience helping breweries uncover that value through his work with Secret Hopper. Andrew and his team have interviewed hundreds of taproom guests and compiled mountains of data centered around creating more value. 

We discuss loyalty programs, memberships, board games, and more. It's an enlightening conversation that you can't miss! 

If you'd like to learn more about Andrew or Secret Hopper, head to secrethopper.com

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized