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Ultimately, the most important metric related to your advertising strategy is revenue. Any marketer that doesn’t admit that is delusional. It’s the dollars that truly count at the end of the day. 

In order for your advertising strategy to drive more revenue, it needs to deliver the right message to more of the right people, frequently enough for them to remember it. Therefore, you should care about other advertising metrics too. 

In this episode, we discuss a few key performance indicators and how they’ll lead to more revenue for your brewery.

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Music by Timtaj at Pixabay

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I wanted to hop on the mic and share some insights from Ad World that I thought were super relevant to the craft brewery industry.  The virtual conference took place last week and featured keynote speakers from all over the marketing industry. I'm going to be sharing more tidbits on social but here are my notes on the big takeaways for craft breweries. 

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

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Fernando is the owner of Da Boost digital marketing. I know what you're thinking... A marketing company talking to another marketing company, what a snooze-fest. But hear me out... I wanted Fernando on the show so that we could try and give a look behind the curtain, so to speak. Fernando is a super smart dude with a ton of great experience doing digital marketing for companies in multiple countries. Plus, he loves beer. 

For more information on Da Boost, www.da-boost.com

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

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Voodoo Brewing is certainly a company to look to as an example of great craft brewery marketing. Their Instagram looks amazing, they have a beer collaboration with Styx, and have found a way to be both creative and consistent with their label art. CEO Matteo Rachocki joins us on our inaugural episode to share some of his thoughts and key lessons. 

For more information on Voodoo Brewing Co. 
https://www.voodoobrewery.com/ 
https://www.voodoobrewery.com/ohmama 
@voodoobrewery 

For more information about Hoptimized Social 
www.gethoptimized.com  

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized