Get Hoptimized Podcast

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In this Get Hoptimized Podcast episode, host Chris speaks with beverage industry veteran Sam Anderson of BevAssets. Sam unpacks the intricate strategies enabling craft breweries to master complex distribution systems, guiding breweries on how to efficiently move products from production to wholesaler and strategically maintain their vital shelf space in retail stores. 

The discussion also covered other critical aspects like managing production capacity, leveraging data for growth, the power of "Feet on the Street" sales tactics, and adapting to the evolving landscape of alcoholic and non-alcoholic beverages.

To unlock your brand's full potential and gain direct insights from Sam's experience in Beverage Distribution Channels, connect with him on LinkedIn or simply email at [email protected]. Explore BevAssets comprehensive solutions on their website at bevassets.com

Connect with Sam on Socials
IG - @beveragemansam
Meta - @Beverage Man Sam

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Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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@gethoptimized 

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In this episode of the Get Hoptimized Podcast, Host Chris welcomes Richard Eklund, founder of Add-A-Tap as He joins us to discuss his company's innovative easy-to-use draft beverage solution that brings quality pour to any setting. These systems empower breweries and bars to expand their beverage offerings, enhance sales, and streamline operations at festivals.

If you're a Brewery, Bar or Event Organizer looking to expand your offerings and diversify your menu with the flexibility of a portable draft system, then head over to www.addatap.com to get in touch with Richard Eklund. Also find out more information about his products, pricing availability, and other service offerings.

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

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In this episode of the Get Hoptimized Podcast, host Chris sat down with CPG distribution veteran Mike Levinson, founder of Food Service Octopus, to explore how craft beverage brands can creatively expand their reach beyond the crowded "ocean" of major grocery chains. Mike's two decades of experience in the consumer packaged goods, foodservice, and retail sectors offer invaluable insights into how small brands can thrive by thinking differently about distribution.

To Unlock new growth opportunities in Food Service and Alternative Channels, connect with Mike Levinson on LinkedIn for direct insights, or discover his full suite of solutions by heading to his website at fsoctopus.com. 

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
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@gethoptimized 

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Chris chats with brewery branding expert Tim Weaver of The Brand Weaver. They dive into creating memorable brand experiences for breweries, discussing customer touchpoints like taprooms, labels, and more. Tim shares insights on helping breweries stand out, and strategies for building a unique brand identity that resonates with customers.

To connect with Tim Weaver, head over to https://thebrandweaver.co.uk/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
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@gethoptimized 

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James Gourley, an IP lawyer, discusses intellectual property in the Craft Beer Industry on the Get Hoptimized Podcast. Key insights include:

• Trademarks and Branding, Brewery Names ("house marks"), Beer Names, and avoiding Legal Issues.
• Copyrights and Creative Contents: Ownership of label art, AI art, and music in social media.
• Trade Secrets and Recipes: Protecting recipes and processes.
• Legal Disputes and Enforcements: Legal help, trademark registration, and handling infringements.

For more information on how to get in touch with James, head over to www.caglaw.com

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

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This episode features Chris exploring effective marketing strategies for breweries and craft beverage companies. He highlights the crucial role of "owned channels", such as email lists, text message marketing, and websites.

In discussing marketing strategy, Chris highlights the importance of measurable outcomes. This means designing campaigns to directly track specific conversions like online pre-orders, event registrations, or coupon downloads. By doing so, businesses can effectively evaluate their marketing performance and ROAS which results in a far more efficient and effective marketing system.

For more information on Get Hoptimized, check out our website www.gethoptimized.com or follow us on social media @gethoptimized

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
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Just back from CBC 2025, Chris delivers his candid assessment of the expo. Was the shared booth experiment a success? What were the real conversations happening on the floor regarding costs and innovation? From the rise of THC to the tech taking hold, and even the surprising popularity of West Coast pilsners, Chris breaks down the key industry trends and offers his unfiltered thoughts on the value of attending.

Listen to more episodes of the Get Hoptimized Podcast on https://www.gethoptimized.com/podcast

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

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Join us as we dive deep with John Szymankiewicz of the Beer Law Center! In this episode, John tackles the critical legal questions surrounding the booming THC beverage market and other evolving trends in the craft industry. Learn why solid employee policies and adapting to trends are non-negotiable for success.

For more information on John and the Beer Law Center, head over to https://beerlawcenter.com/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

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Grant Pearce, founder of Live Tap List, explains how his software streamlines menu management for breweries. Inspired by his brother's struggles, Grant created Live Tap List to centralize menu updates across digital displays, websites, and print, while also integrating with POS systems. At the Craft Brewers Conference (CBC), he will demonstrate the software's flexibility and efficiency, particularly for marketing and customer engagement.

For more information on Grant and Live Tap Lists, head over to https://livetaplists.com/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized 

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This episode of the "Get Optimized" podcast features Ryan Halleman of Apex Group 360, who provides insights into the craft beer industry and the upcoming CBC 2025. 

Ryan discusses his excitement exhibiting at CBC 2025, which He views as the "Super Bowl of craft beer." He anticipates a shift in focus at this year's event, with more emphasis on cost reduction and margin improvement rather than big equipment purchases, due to current industry challenges.

For more information on Ryan and Apex Group 360 head to https://www.apexgroup360.com/

-Music Credit-

Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

Music promoted by https://www.free-stock-music.com 

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized