Delivering what your customers want and need seems like an obvious thing for a company to do. But when there is so much new technology to experiment with and alternate roads to go down, it’s easy to get off track. Jon Luciano, Director of Ecommerce for Lumen, discusses how Lumen stays the course, and how and why telcos and other industries can invest in new opportunities in a way that allows them to succeed. 

Tune in to learn:

• Why to get excited about the technology behind NFTs (2:00)
• Will marketplaces be the future for telcos? (9:25)
• Why to bet on personalization (14:55)
• What metrics to look at to know if your personalization techniques are working well (17:10)

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