Where DOOH Meets AdTech

We are back with another exciting episode of OOH Insider! In this episode, Glyn Williams, CEO of Mahlmann-Media, discusses best practices to increase revenue while cultivating agency leadership.

Mahlmann-Media are outdoor marketing experts. They value quality over quantity when presenting out-of-home display strategies. 

Takeaways

• Agency leaders should adopt a growth mindset.
• As much as we chat about creativity or data, OOH is a real estate business at its root. It is evaluating if a location should, can, or will have an advertisement.
• Empower your team to take part in solutions. Take your vision to the next level by collaborating with your team and then implement with consensus.
• “Take every moment within the moment while acknowledging that every moment is going to build.” ~Glyn
• Challenge yourself and your team to think outside the box. Starting the decision process with what you can’t do rather than what you should do limits creativity.

Links

• LinkedIn: https://www.linkedin.com/in/glyn-s-williams-2011165
• Company: https://www.mahlmann-media.com

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Welcome to a new season of OOH Insider! In this episode, Amanda Dorenberg, President of COMMB, discusses the relationship between measurement and marketing. How can static be used in the digital world? What best practices to advance creative growth within the industry?

COMMB (Canadian Out-of-Home Marketing & Measurement Bureau) is a national, not-for-profit, organization made up of OOH operators, advertisers, and advertising agencies. They provide accurate audience measurement data and planning resources.

Takeaways

• In out of office advertising, measurements and marketing share a symbiotic relationship. If the two are managed within separate organizations, then it becomes difficult to drive comprehensive messaging as an industry.
• There is a misconception that, at this time within the pandemic, no one is leaving their home except for the essentials in Ontario. There needs to be more consistent communication while touching local, regional, national and international outlets.
• Static is more than digital out-of-home and programmatic digital out-of-home. Its voice, trust factors and efficacy plays a huge role in the digital era.
• Trust your instincts to do good marketing. Sometimes we get lost in the metrics because they are tangible. Use the data and measurements to create a feedback loop rather than comparing to online adverts.
• “There has got to be a really strong voice in the marketplace that has the ability to compel both brand direct and major agencies to listen to what is being positioned. And to fuel that desire to be inquisitive.” ~Amanda Dorenberg

Links

• LinkedIn: https://www.linkedin.com/in/amanda-marie/
• COMMB: https://www.commb.ca  
• The Power of Static OOH In The Digital Era: https://www.forbes.com/sites/forbestechcouncil/2021/04/27/the-power-of-static-ooh-in-the-digital-era/?sh=4426bba82d22
• COMMB Talks: https://www.commb.ca/talks/

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Ian Dallimore is back!

With the recent Apple #iOS14 updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - how will Out of Home advertising be impacted?

Will Outdoor advertising and billboards thrive or dive?

Join Ian Dallimore, Vice President of Digital Growth & GM of #Programmatic at Lamar Advertising Company, and myself as we break down:

✅ How to position OOH amidst the changing climate
✅ The importance of static #billboards in the overall mix
✅ What conversations are being had at the national and local levels

Connect with Ian on LinkedIn at...
https://www.linkedin.com/in/ian-dallimore-a9910122/

Learn more about Lamar Advertising Company at...
www.lamar.com

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Grey Vick has hustle in his veins. Coming from the world of real estate, Grey's unique approach to growing GREY Outdoor has helped him to become the fastest growing independent Outdoor Operator's in North Carolina.

Learn about how Grey got introduced to the billboard business, find out how he sees billboards working for clients and hear some of those billboard campaign results.

Here's that video about Brex we talked about...
https://www.wsj.com/video/the-surprising-power-of-old-school-billboards-in-driving-sales/5C27A4E7-6C48-4FBF-B5CE-3D496FC51F2B.html

Learn more about GREY Outdoor here...
https://greyoutdoor.com/

And connect with Grey on LinkedIn at...
https://www.linkedin.com/in/grey-vick-21051130/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

If you've been following the #GameStop stock saga, then you've probably seen some of the wild billboards that Redditors are putting up across the market.

Learn the story of the one that lit the powder keg and learn about the #DOOH DSP behind it -  TPS Engage.

See the original billboard here...
https://www.youtube.com/watch?v=u_zcfTWdYP8

And connect with TPS Engage at...
https://tpsengage.com/

#oohinsider

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Have you heard about OOHTalent.com?

If not, you should definitely check it out!

A community cooperative project to help the Out of Home industry connect the dots on talent. 

Whether you are hiring and looking for your next rockstar, or you're in search of your next home in Out of Home, you should DEFINITELY check out the industry's most exciting opportunities and talent.

Join Kym Frank, Andrea Henley, and Daione Sanders, the masterminds behind the project, as they walk us thru how it came to be, what it is, and how it keeps talent IN the industry.

To list a job or learn more, email [email protected]

And be sure to check out www.oohtalent.com

#oohinsider #careersearch #jobopportunities

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Find out the stories behind how Brian helped give back thru the Barstool Fund in a big way and all with a little help from his friends.

What campaigns stood out to Brian this year?

How does Quan decide what pro bono projects to take on?

Find out about the time Brian's brother Ian became insta-famous for beating Arnold Schwarzenegger at ping-pong.

Loaded with shout outs to amazing friends who helped pull this off. From creative agencies to great media owners and a bunch of other true partners all committed to giving back.

Oh here's that video we mentioned with Ian and the Superbowl...
https://www.youtube.com/watch?v=PnOW5qj_R6A

#quanmediagroup #mischiefusa #oohinsider

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Brent Thomson is a self-defined serial entrepreneur. He cut his teeth on the early days of the internet, learning to build and automate inefficient processes that people were doing, but that computers could do better.

Along the way, he got introduced to the biggest computer screens he'd ever work on - digital billboards. The story to building Blip Billboards is a logical one when you hear it told from start to finish, but the oddities along the way have scared off many a lesser contender.

Find out how Blip Billboards are making digital billboards accessible to small businesses, and just about anyone who wants one, and how that's adding real bottom-line dollars for media owners around the country.

It's like a billboard love story, really.

#blipbillboards #dooh #oohadvertising

Learn more at...
https://www.blipbillboards.com/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Garrett Crenshaw is a hustler.

A gritty gentleman of the south, Garrett was born with entrepreneurial spirit in his blood and has been bringing an edge to Out of Home with his unique approach to creating premium, branded content to promote his Carolina border operation, Crenshaw Visions.

Like most of us, Garrett is an outsider to Out of Home but has proven his chops from building the upstart enterprise in between classes at Clemson to now running the media company exact as it is - as a media company.

Learn more about Crenshaw visions at...
https://crenshawvisions.com/

And be sure to connect with Garrett on LinkedIn at...
https://www.linkedin.com/in/garrett-crenshaw-3082aa166/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

All right, trivia question of the day:
What does NYIAX stand for?

Well, 'New York Interactive Advertising Exchange' of course!

So what does that have to do with #dooh and #oohadvertising as a whole?

Find out how NYIAX is partnering with Atedra, a digitally native DSP (demand side platform) that is solving for #performancemarketing challenges.

Learn more about NYIAX at...
https://www.nyiax.com/

And check out Atedra here...
https://www.atedra.com/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com