Where DOOH Meets AdTech

If you don't know Woody, here's your chance.

He's a serial entrepreneur who not only knows how to run businesses, build them, acquire them, merge them, dives them, and everything in between but he knows Out of Home. More than that, he knows people.

Woody is the Chairman and CEO of Reach TV (http://reachtvnetwork.com/) a contextual ad platform that positions brands against relevant, highly-produced content, with the audience that brands are always looking for - tastemakers.

Find out how "Content Drives Commerce" is not only a mantra but a business model in this episode of #oohinsider as we talk #programmatic #digitalvideo out of the home.

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

I know we probably all wrote off QR Codes before COVID, but they're back and better than ever!

QR Codes can be a great way to engage your customers, along the customer journey, to engage with your brand.

Whether you direct them to additional content, a coupon, a menu, or whatever you can imagine, the use of QR Codes is quickly becoming a pillar in the way we connect the online and offline worlds.

Find out from Christof Jaritz, VP of Sales & Marketing at QR Code Generator,
how he sees everyone, from Fortune 500 companies to small and medium sized businesses, using QR Codes to generate more engagement with advertising and bottom line dollars.

Learn more at...
https://www.qr-code-generator.com/

Check out the perfect platform for #programmatic QR Code marketing...
https://www.onescreen.ai/

#oohinsider #qrcodemarketing

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

When I started #oohinsider, it was so I could learn.

13 months later, I'm still learning but have been able to connect some of the dots of OOH along the way.

This connection was kicked off by Mike Suh, Director of Strategic Partnerships at LGHAUS.

Mike had reached out with some nice things to say about the show (thanks Mike!) and the tumblers fell into place..."you guys should totally connect with Sam Mallikarjunan and Greg Wise at OneScreen.ai".

So the introduction was made and now they're making history.

Imagine a world where you can create a digital screen network where, instead of costing you money, the value prop is that you will MAKE money...and the tech to do it comes standard on your LG screens.

Join Mike Suh and Tim Kang from LGHAUS, and Sam Mallikarjunan from OneScreen to discuss how their partnership is like Uber for #dooh where Uber gives you the car to get started and the direct line to revenue to not only pay for the car but to make a bunch of money along the way.

Check out LGHAUS at...
https://www.lghaus.com/

And learn mroe about OneScreen.ai at...
https://www.onescreen.ai/

Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

Join Nick Haggard of Alpine Media as we breakdown what the 2020 ski and snowboard season looks like for advertisers.

Could it be the best year yet for brands looking to connect with the most refined ski and snowboard audience yet?

How will travel restrictions impact the industry for brands and advertisers and what are the unique opportunities that Alpine Media that offers their clients?

Find out how the ski lift and ski resort advertising company got started and where they're going in this episode.

Connect with Nick on LinkedIn at...
https://www.linkedin.com/in/nick-hagg...

And check out Alpine Media at...
https://www.alpinemedia.com/

Special thanks to OOHTalent.com for making this conversation possible!

Looking to hire top talent in Out of Home? Looking for a new home in Out of Home advertising?

Be sure to check out OOHTalent.

Started by 3 industry vets, Kym Frank (Geopath), Andrea Henley and Daione Sanders to connect OOH companies with OOH talent.

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it.

For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for mobile media companies. 

Founder and CEO, Drew Jackson pivoted his family business into a location measurement focus to solve the problem - how do I measure my ad campaign on things that move?

They've built a sustainable platform with a great user-experience, updating their location data and campaign results every 24 hours so that #brands can have a finger on the pulse of  and understand the value of their #ooh campaign.

Special thanks to #Wrapify for making this conversation possible.

With data visualization, multi-channel retargeting and OOH attribution reporting, you can manage your entire mobile ad campaign from your laptop, just like your digital marketing.

Check out Boost by Wrapify at https://www.wrapify.com/boost/

Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

Craig Benner is back!

Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry.

Make sure to check out Accretive Media at...
https://accretiveads.com/

And connect with Craig at...
https://www.linkedin.com/in/craigbenner/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation.

By bringing together industry vendors of all sizes - big, small, independent and publicly traded, MilkMoney is attracting new advertisers with their mobile app that allows you to book everything from a blimp to billboards. 

Growing organically, MilkMoney was started by Founder & CEO Sam Keywanfar after his own frustrations with buying billboards for clients. MilkMoney represents some of the biggest brands and musical acts in the world, from Fenty to Jay-Z and ROC NATION, Travis Scott to Miley Cyrus, MilkMoney is helping elevate the appeal of OOH with digital billboards, wild postings and everything in between.

Go check out #MilkMoney at...
https://www.milkmoney.com/

And follow them on Instagram to see some of the great campaigns they're working on...
https://www.instagram.com/milkmoney/

To get your unique OOH inventory listed, send them an email at...
[email protected]

As always, a special thanks to LED Truck Media for making this conversation about #oohadvertising possible. Check them out at...
https://ledtruckmedia.com/
https://www.instagram.com/ledtruckmedia/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company.

Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the billboard advertising world.

He's the Chairman of the Innovations Committee at the #oaaa and can be found speaking at #advertising industry conferences around the country.

You can connect with Ian at...
https://www.linkedin.com/in/ian-dallimore-a9910122/

And feel free to email him at...
[email protected]

Special thanks to LED Truck Media for making this conversation possible!

Make sure to check them out at...
ledtruckmedia.com 

And over on Instagram at...
@ledtruckmedia

As always, to get swagged up, visit oohswag.com and use promo code INSIDER for 10% off your first order! #oohadvertising

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

This week we are joined by two leaders from Inc. 5000 companies to discuss some of the most pressing topics facing the Out of Home advertising industry today.

Join Wrapify VP of Business Development, Doug Cordova, and Project X CEO, John Laramie, in this panel style discussion where they each prepared 3 questions for the other, neither having any idea of the questions ahead of time, giving you their completely unscripted, candid response.

We discuss topics like the future of holding companies, what the industry can do to better position OOH with potential advertisers, how to grow marketshare, how the industry can best work with the rapidly expanding D2C (direct to consumer) segment and a whole lot more.

Whether you're a media owner, agency owner, work in business development or are a.brand consiering Out of Home advertising, this is an episode that has two of the industry's top leaders sharing their most intimate opinions on important, sometimes controversial, topics.

#oohadvertising #wrapify #projectx

Special thanks to LED Truck Media for making this conversation possible!

Make sure to check them out at...
ledtruckmedia.com 

And over on Instagram at...
@ledtruckmedia

As always, to get swagged up, visit oohswag.com and use promo code INSIDER for 10% off your first order!

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Have you seen the exciting news from Uber?

Art on top of rideshare cars on digital screens!

Wait, what?

Yeah, seriously...it's pretty cool and you should check it out.

In fact, here's a link to do just that (this is the one we shared during the episode)...
https://www.uberooh.com/art/

Pretty neat, right? I have to be honest, I love this partnership between Niio/Adomni/Uber because it really is nice to look at and in a world where we are bombarded by advertising, everywhere, a cleansing of the palate seems only fitting.

You should definitely go ahead and connect with Adomni at...
https://www.adomni.com/

And Niio Art at...
https://www.niio.com/site/

To connect with today's guests, Jonathan Gudai, CEO of Adomni...
https://www.linkedin.com/in/jonathangudai/

And with Mr. Rob Anders, CEO of Niio Art at...
https://www.linkedin.com/in/rob-anders-a3a0251/

As always, a huge shoutout to my amazing sponsor -

LED Truck Media 

Check them out at: ledtruckmedia.com

And to grab your very own I ❤️  OOH swag, head over to...
oohswag.com

Don't forget to use promo code INSIDER for 10% off your first order.

#advertising #uberooh #oohadvertising

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com