Where DOOH Meets AdTech

Michael Palatnek, Founder & CEO at Phoenix Social joins Tim to discuss how out-of-home companies can benefit from a social media presence.

Phoenix Social is a social media agency that helps brands build their brand presence and channel-specific campaigns across paid media and organic channels.

Takeaways 

• Programmatic advertising has been growing exponentially since the pandemic. With many companies now joining forces under programmatic, the question becomes: will smaller businesses become overlooked?
• The Out-of-Home industry struggles with sticking to a measurement. While the industry as a whole is trying to gain market share, it is important to have tangible and sustainable analytics.
• Out-of-home is the only traditional ad format that has continued to grow. There is a dramatic opportunity for the industry to grow by utilizing digital assets and educating marketers on how to use out-of-home.
• Foster proactive collaboration through an open line of communication between the client, agency, and vendors.
• Social media is a great way to promote your business whether it is out-of-home or not. It provides a professional appearance and curbside appeal for the company.

Links

• LinkedIn: https://www.linkedin.com/in/michael-palatnek-058b7b6/
• Email: [email protected]
• Company: https://www.phoenixsocial.co

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

On this episode of OOH Insider, Joe Quattrone, Head of Education and Head of Sasha West, shares best practices for your team to modify their brand strategy to reflect the needs of a rapidly evolving market.

The Sasha Group is an agency that helps ambitious businesses adapt and thrive. They consult brands in strategy, identity, paid media, marketing, and more.

Takeaways 

• Viral vertical video is a powerful tool to connect with individuals from across the globe through similar interests, life hacks, and more.
• Change is the only constant in life. The pandemic has accelerated the need for augmented and virtual reality, as well as, extended the broadband to allow for multiple virtual conversations to occur at once by 5+ years.
• When starting out in a career field, begin by walking through the doors of opportunities that are opened for you. Look for what is going to be the elixir of the economy in the future. 
• Startups that are building double-sided marketplaces, such as apps that create a community between the buyer and seller, are increasing their OOH presence.
• Split your tasks into groups based on importance and urgency. This develops a framework for yourself to efficiently accomplish tasks while freeing up time to take a step back and think.

Links

• LinkedIn: https://www.linkedin.com/in/superquattrone/
• Twitter: https://twitter.com/Superquattrone
• Company: https://thesashagroup.com
• Stork: https://thesashagroup.com/stork/

Grab your subscription to Stork and get 10% OFF here: : https://lnkd.in/ddnuEhVN

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

What is happening to your data?! In this episode of OOH Insider, we take a deep dive with expert Neil Sweeney, Founder and CEO of  Reklaim, on the impact of data privacy and the future of data as we know it in marketing today.

The Reklaim platform is a platform that pays consumers for their data, creating a brand-safe choice for advertisers to responsibly use data for targeting. Enriched by opted-in purchase data, Killi is redefining the way consumers and brands interact.

Takeaways 

• Driving culture and innovation is essential to building a successful business, however, this can be a huge challenge within a remote setting. Try blocking off time in the calendar for a “water cooler chat” to spark team bonding and conversation.
• “Apple’s ATT Tracking says, ‘90+% of consumers don’t want to be tracked.’ The whole location market is basically based on this notion of quietly or silently collecting location signals unbeknownst to the consumers. You are basically arbitraging human data without the person knowing.” ~Neil Sweeney
• When the next becomes the now, move on to the next. If a business is always moving and innovating then they will be able to move with the market rather than the opposite.
• Killi creates a fair-trade data privacy conversation for brands to consider by allowing consumers to have access to their data profile, view and edit what is being collected, and be compensated for their data.

Links

• LinkedIn: https://www.linkedin.com/in/neilsweeneyceo/
• Personal Website: https://www.neilsweeney.ceo
• Twitter: https://twitter.com/neilsweeneyceo
• Company: https://www.reklaimyours.com/

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

On this episode of OOH Insider, Robert Landau, Photographer and Author of Rock ’n’ Roll Billboards of the Sunset Strip, and Peter Spirer, Director and Producer at Rugged Entertainment, chat about their upcoming film Sign O’ The Times. 

Based on Robert’s book, Rock ’n’ Roll Billboards of the Sunset Strip, this film spotlights a piece of Americana and its involvement in the OOH community.

Takeaways 

• Billboards represent a fleeting moment in time. No matter how or where a billboard is seen, that experience will only ever exist in that moment.
• Presently, within the Out-of-Home industry much of the conversation centers around data and targeting. It is becoming more of a performance marketing channel rather than an art form.
• Sign O’ The Times emphasizes the opportunity for brands, entertainers or artists to connect with an audience in a way that is larger than life and on a medium that can make an impact like no other.
• Billboards are a conversation starter. They impact audiences to take action or evoke emotional responses in the interest of spreading their message.
• Less is more. Some of the most powerful messages are spoken through imagery alone. 

Links

LinkedIn: 

• https://www.linkedin.com/in/robert-landau-9499757?trk=people-guest_people_search-card
• https://www.linkedin.com/in/peter-spirer-1113796

Rock ’n’ Roll Billboards of the Sunset Strip Book:

• https://www.angelcitypress.com/products/rbss?_pos=1&_sid=208462bfd&_ss=r 
• https://youtu.be/NCBmpLXPafg

Sign O’ The Times Tailer:

• https://www.ruggedentertainment.com/sign-o-the-times

Company:

• http://www.robertlandau.com 
• https://www.ruggedentertainment.com/ 

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Shane Hutton,  CEO at Tasty Ad, chats about his company and best practices for billboard advertising. 

Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, tips, and freebies.

Takeaways 

• “If you are trying to sell somebody and you are not showing them an ad then you are selling them a ghost. They don’t know what they are buying.” ~Shane Hutton
• Each second, visual, and word counts when you are creating an ad. Keep it simple and easily comprehensible at a glance. Own that one idea.
• Make advertisements easily digestible by simplifying a bold idea into something that is visually compelling and evokes an emotional response.
• Mini digital billboards are a captivating way to display spec ads to an existing or prospective client.

Links

• LinkedIn: https://www.linkedin.com/in/tshanehutton/
• Tasty Ad: https://www.tastyad.com

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

We are joined this week by Yanick Déry! Yanick is an artist-photographer of #IAMOOH. He hops on with us to discuss his intention behind the #IAMOOH campaign.

The #IAMOOH campaign is duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility through Modern Art Installations with a Human, Objective Eye.

Takeaways 

• Infusing art and advertisement into a billboard creates a canvas for online expression.
• Purchasing a singular billboard is not going to make a large impact on your target audience. The more exposure, the more the impressions.
• Out-of-home has the power to tell an immersive story where you, the consumer, are the main character.
• When creating a billboard campaign, it is important to take in consideration the aesthetic just as much as selling the brand.

Links

• Personal website: https://www.yanickdery.com/about
• Twitter: https://twitter.com/yanickdery?lang=en
• Instagram: https://www.instagram.com/yanick_dery/?hl=en
• #IAMOOH: https://www.iamooh.com

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Part 2 of our Octopus Interactive double-header! Ryan Bricklemyer, Vice President of Ad Operations & Product at Octopus Interactive, discusses how to drive memorable brand awareness with their ride-share advertising network.

Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.

Takeaways

• Octopus Interactive reaches users in a captive setting while delivering highly relevant advertisements. This provides a fun and unique brand experience.
• Ultimately, an advertiser cares about if the bottom line is increased. In the out-of-home space, the measurement of sales is sometimes more challenging because you could lose some of the fidelity of specific measurement indicators.
• “This device is a toolbox and I can pull out whatever we need to drive what the advertiser is looking for. We drive memorable brand awareness.” ~Ryan
• Look at making omnichannel buying decisions to have a wide range of visibility for your audience.

Links

• LinkedIn: https://www.linkedin.com/in/bricklemyer
• Company: http://www.playoctopus.com

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

We have a 2 part series coming up on the next two episodes of OOH Insider! On this episode, Cherian Thomas, Co-Founder & CEO of Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation.

Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.

Takeaways 

• As the world becomes more autonomous, transportation has become a new platform for out-of-home to capitalize on consumers’ time. This is done through interactive games with an opportunity to win prizes from sponsored brands.
• Scalability is key to a successful product.
• There is a lot of white noise in the industry. There needs to be truth and transparency about what agencies’ network of screens looks like.

Links

• LinkedIn: https://www.linkedin.com/in/cherian-thomas-9099aa10b
• Website: https://playoctopus.com

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Nick Entwistle, Founder of the One Minute Briefs joins us this week on OOH Insider! He shares his secret to creating an engaging ad through simplicity and a restricted timeline.

One Minute Briefs promote brands and causes through social media by challenging the Twitter community to respond with ideas daily advertising briefs. However, they only have one minute to create an ad.

Takeaways 

• Rely on your instincts and put one core thought into a billboard. This makes for a simpler ad that people can relate to.
• Consumers don’t need to have a complete explanation in out-of-home. Instead, create emotion through a few words or visuals to create a deeper impact.
• An ad or campaign will not live up to its potential if creativity is not there. The visual is just as important as the targeting aspect.
• Sometimes the ads that are heavily brand-driven are not the ads that are the most engaging for audiences.

Links

• LinkedIn: https://uk.linkedin.com/in/nickentwistle
• Twitter: https://twitter.com/OneMinuteBriefs
• Website: https://www.bankofcreativity.co.uk/one-minute-briefs
• Email: [email protected]

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

In this episode of OOH Insider, Brian Fitzgibbons, CEO & Co-Founder of VenueX, discusses venue screen locations and how to influence the most people.

VenueX provides OOH youth sports venue promotion and advertising solutions to active, affluent families.

Takeaways

• Find the best and worst locations to put screens in a venue by utilizing AI analytics and other computer technology. This discovers where the most foot traffic is and the number of impressions.
• VenueX’s screens allow for a hyper-targeted, community-based brand impact. It aggregates a fragmented audience for advertisers.
• Through limitation, sparks creativity. The pandemic required many people to rethink how they operate. This allowed for VenueX to get creative and really understand the needs, wants and demands of an advertiser.

Links

• LinkedIn: https://www.linkedin.com/in/brianfitz31
• Company: http://www.venuexmedia.com

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com