Where DOOH Meets AdTech

Today's guest is Evan Brandoff, CEO of LeagueSide.

LeagueSide helps connect brands with communities through the power of youth sports sponsorships. For youth sports around the country, grants and sponsorships are the lifeblood of their sustainability and vital to helping the youth of our communities, especially the most socio-economically challenged.

For teams wondering how to get sponsored by the amazing brands that LeagueSide works with, visit: https://leagueside.com/

And for brands looking to leverage the power of youth sports sponsorships, I'd connect directly with Evan on LinkedIn at: https://www.linkedin.com/in/evan-brandoff-b9954836/

To support the show and get swagggged up, visit oohswag.com

Don't forget to use promo code INSIDER for 10% off your first purchase!

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Today's guest is Jack Delehey.

Jack is the co-founder of FlyBy Ads. FlyBy Ads is best known for their OBIE Award Winning campaign for the Amazon hit series, Jack Ryan. Working with Rapport LA, out of LA, they showed off how rooftop ads can be viral catalysts.

Jack is a former collegiate athlete, founding FlyBy Ads with his longtime friend and business partner, Jordan Tannenbaum after a career in consulting and hundreds of thousands of air miles per year.

Learn more about FlyBy Ads at...
https://www.flybyads.co/

And connect with Jack on LinkedIn at...
https://www.linkedin.com/in/jack-delehey-78666843/

As always, you can connect with me on LinkedIn at...
https://www.linkedin.com/in/troweactual/

And to get swagged up, and suppor the show, visit...
www.oohswag.com

Use promo code INSIDER for 10% off your first purchase.

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Today's guest is Rod Rackley.

Rod is the President of the Out of Home division at Circle Graphics, the world's largest producer of grand and large format digital graphics. An engineer by training, Rod doesn't just understand the advertising ecosystem, he's developed systems for advertisers to consistently get their printing done quickly, affordably and at the highest quality. 

Check out Circle Graphics at...
https://www.circlegraphicsonline.com/

And connect with Rod on LinkedIn...
https://www.linkedin.com/in/rod-rackley-b4b48211/

As always, you can connect with me on LinkedIn at...
https://www.linkedin.com/in/troweactual/

And grab you very own OOH Swag at...
oohswag.com

Don't forget to use promo code INSIDER for 10% off your first purchase.

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Today's guest is Craig Benner, Founder and CEO of Accretive Media.

Accretive is responsible for connecting brands with the right customers by leveraging over 175,000 digital screens across the country.

Their I-SEA methodology combines expertise and technology, keeping measurement at the forefront of the conversation for their clients. 

Craig knows what it takes to get the job done and to keep clients coming back for more. 

If you've wanted to learn about how programmatic digital out of home works, then this is the primer you've been looking for. Craig comes from the digital marketing world and brings intangible experience that makes understanding big, complex ideas easy for anyone.

To connect with Craig, you can find him here on LinkedIn...
https://www.linkedin.com/in/craigbenner/

Check out Accretive Media at...
https://accretiveads.com/

And as always, show your ❤️ for OOH by repping your squad with swag at...
OOHSWAG.COM

Use promo code INSIDER for 10% off your first purchase!

As always, best place to find me is on LinkedIn at...
https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Today's guest is Michael Mathis, President of Atturo Tires.

Atturo Tires doesn't just exist where the rubber meets the road but has built a true brand around the off-road, motorsport and leading by example in their community - especially with Veteran causes.

Michael shares how Atturo Tires has used out of home advertising (OOH) to grow their brand, carve out a nice piece of the market as a startup and continue to do so in combination with grassroots marketing.

Atturo Tires has a great instagram that showcases their customer's vehicles and other elements of their brand and you can check it out here: 
https://www.instagram.com/atturotires/
@atturotires

Personally, I have the Trail Blade A/T installed on my 2018 Toyota 4Runner and LOVE them.

Let's connect on LinkedIn, it's the best way to find me:
https://www.linkedin.com/in/troweactual/

Or drop a note at [email protected]

Today's show is made possible through partnership with oohswag.com
Get your very own I ❤️ OOH swag and use promo code INSIDER for 10% off your order!

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Today's guest is Greg Glenday.

Greg is the CEO of Lightbox OOH, formerly AdSpace, a programmatic network that focuses on in-market consumers, at the point of purchase or close to it in more than 300 premier shopping destinations around the United States.

They don't just put screens up where people are, Lightbox OOH dominates the space with more than 94% of all the in-mall inventory, engaging buyers with brands.

Their team is made up of the best in brightest not just from out of home, but business and technology.

Join Greg and I as we talk state-of-the-state, all things culture and sales, and what the future looks like.


Check out Lightbox at...
https://lightboxooh.com/

And drop Greg a line at...
[email protected]

Want to get your very own I ❤️ OOH swag? 
Use promo code INSIDER for 10% OFF
https://oohswag.com/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Lots of small businesses across the country are wondering..."how much does a digital billboard cost anyway?".

As the country is reopening, advertising dollars are flowing back into the market and the cost of a digital billboard is one of the common questions being asked be entrepreneurs in markets with out of home coverage.

But beyond answering the question of cost, having an advertising marketplace where anyone can get a campaign live, in about 5 clicks (without any expertise), on digital billboards is the key to introducing new advertisers to the power of out of home advertising. Insert: AdSemble.

Matthew Olivieri is a guy who gets it. Make it easy. Make it easy for both sides of a transaction to do so frictionless and pay the people that help you do it handsomely.

With the AdSemble Ambassador program, AdSemble is quickly becoming the Uber of OOH, facilitating interested buyers (riders) with willing ambassadors (drivers) to help them get their campaign launched. Oh and a 20% commission on every dollar your clients spend? Not a bad commission, especially when you consider you'll keep getting it for 12 months, so long as that client keeps spending.

And when it comes to leads, AdSemble has their ambassadors covered. With a steady flow of leads, daily, ambassadors will always have something to fill in the piece of the pie that their main gig may not be filling.

Whether as a side hustle, a primary income source, or something in between, the AdSemble Ambassador program is an actual game changer and you can check it out here: https://adsemble.com/ambassador#

Connect with Matthew on LinkedIn at: https://www.linkedin.com/in/matthewolivieri/

And check us out on Instagram for a bunch of bonus content: 
https://www.instagram.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Ross Ulbricht's name should be mentioned in the company of Mark Zuckerberg and Jeff Bezos.

When Ross was only 26, he created an online marketplace called Silk Road. Silk Road allowed users to anonymously exchange products using Bitcoin. Not only a marketplace, the Silk Road was a community based on libertarian principles of non-aggressive exchange and a community that policed its own with that common belief in mind.

Users began leveraging the marketplace to exchange personal-use amounts of drugs and Ross would quickly find himself at the crossroads of 3 major government intersections:

- Cyber
- Drugs
- Finance

There is no doubt, Ross was involved with the creation of Silk Road but holding Ross responsible for what is transacted on the marketplace is like holding Jeff Bezos responsible for everything bought and sold on Amazon, and what it is used for.

The government didn't just blur consitutional protections, it completely disregarded them and Ross Ulbricht is serving 2 life sentences plus 40 years, without the possibility of parole...as a first time, non-violent drug offender.

Supporters range from Keanue Reeves to Noam Chomsky, Presidential candidates, and tech startup founders and thanks to a generous donor a FREE ROSS billboard has been erected in Times Square, for the rest of the year, to raise awareness for Ross's case and to inspire a Presidential review.

To learn more about Ross's case, visit: FreeRoss.org

To checkout the list of notable supporters, visit: https://freeross.org/support/

And to get involved, sign the petition and consider a donation to Mrs. Ulbricht, our guest here today as she shares Ross's incredible story, the implications for all Americans and how she is using the power of Out of Home to fight for her son.

Here's the link to sign the petition: 
https://www.change.org/p/president-of-the-united-states-clemency-for-ross-ulbricht-serving-double-life-for-a-website

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

When it comes to outdoor advertising signage, there are lots of options. 

From a breathtaking wallscape to finding creative uses for building projections, Pearl Media has seen or done it and when Pearl Media does anything, it contains these three ingredients:

Big
Bold
Iconic

But Pearl Media doesn't just work with anyone. They are intentional about protecting their brand and the brands that they work with.

They're known for taking unloved spaces and turning them into art and are the "farm to table" of Out of Home advertising.

Pearl Media doesn't just handle big city executions though, they've built a process for making hyperlocal super scalable.

Check out Pearl Media's work on the Insta: https://www.instagram.com/pearlmedia/

Connect with Josh Cohen on LinkedIn at: https://www.linkedin.com/in/josh-cohen-b749304/

And their website has a bunch of great stuff too: https://pearlmedia.com/

Follow us on Instagram for more great content: https://www.instagram.com/oohinsider/

And grab some sweet I ❤️ OOH swag of your own at www.oohswag.com
USE PROMO CODE 'INSIDER' for 10% OFF

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Adam Salacuse is a cool guy...like really cool. He's the Anthony Bourdain of advertising in the great neighborhoods that make up major metros from Los Angeles to New York.

He's worked with iconic brands like Converse, Gatorade and HBO on everything from wildpostings to walking billboards, mobile pop up shops and guerilla marketing.
(CHECK OUT THE CONVERSE CAMPAIGN HERE: https://bit.ly/3c4pjKn)


When a brand wants to use the power of a community culture for good, ALT TERRAIN is the shop they call.

Join Adam and I as he takes us thru what it means to take your brand to the street.

Check out their work at: https://altterrain.com/

And definitely connect with Adam on LinkedIn at: https://www.linkedin.com/in/salacuse/

Follow us on Instagram at: https://www.instagram.com/oohinsider/

And if you'd like to support the show, consider a great piece of OOH Swag for yourself at oohswag.com - thanks!

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com