Where DOOH Meets AdTech

Andrea is a small business owner, just like 30,199,999 other Americans (there are 30.2 million small business owners, do the math 😉) and she shares what it has been like operating in uncertain times.

And if you've been around Out of Home, you'll know that Andrea is a thought leader and seasoned veteran.

So, what do you do when you have someone who is a real business owner AND a real pro in the advertising world?

You ask them really tough questions.

You see, Andrea gets both sides of the equation better than most, how fundamentals of business impact every level of the organization and how their partners are impacted when those things change.

If you've been looking for insight into uncertain times, Andrea's perspective is:

✅Refreshing
✅Realistic
✅Raw

Have you been looking for map on how to navigate uncharted waters?

Bad news, there isn't one.

But there are landmarks, experience and actionable ideas all packaged up inside of a real conversation with a real warrior - Andrea Henley.

Connect with Andrea on LinkedIn at: https://www.linkedin.com/in/andreamessimer/

And connect with me, Tim Rowe at: https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Being an entrepreneur will teach you a lot of things.

It teaches you how to lead, how to find opportunity, and how to constantly be adapting to the world around.

Jean-Paul Gedeon is an entrepreneur who has all of that (and more) built-in to his DNA and refined by a lifetime of taking action.

So, what do you do when the world stops around you?

How do you lead your team when they are working remote?

How do you find opportunity in a time when the economy is receeding from uncertainty?

How does adaptation prevent stagnation and what does it mean to 'change'?

If you've ever wondered, or pursued, the answers to those questions then this is an episode you do not want to miss.

From how your caveman brain has adapted to process advertising to the real conversation around Out of Home measurement, we cover it all.

Follow Jean-Paul's passion project, In My Xperience at: https://www.instagram.com/inmyxperience/ where you'll get insight from the top entrepreneur's in Hawaii.

Or connect with him on our favorite platform, LinkedIn at: https://www.linkedin.com/in/jeanpaulgedeon/

And for any business inquiries, or to learn more about JPG Media (pronounced ".jpg" NOT J-P-G...sorry, JPG 😉): https://www.jpgmedia.com/

As always, you can connect with me on the LinkedIn at: https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

The term "Gamechanger" gets used a little too often these days.

In fact, it's becoming kinda like YOLO (which died way too young, ironically).

Stedman Cleveland was an OOH Outsider until he found a billboard for a Broadway show that made him want to buy tickets.

Then he went on a journey, like so many of us, where he saw a piece of advertising that made him want to spend money and it was impossible to find out more information on the thing he wanted to buy - tickets.

So, he popped open his Product Development toolbox and went to work.

Less than 10 months later and he has people LOOKING for his client's billboards like its the summer of 2016 and Pokemon Go is the hottest thing on the streets.

Is his app, Tadaw, the Pokemon Go craze for OOH?

Maybe.

Probably not.

But who cares when you can get 60% of users to show up at your billboard and then consume nearly 5 minutes of bonus content by the advertiser?

Oh, sales?

Yeah, 3 out of the 100 made a purchase DIRECTLY THRU THE APP, meaning that the retailer was able to keep selling to people who showed up AFTER they were closed.

Seriously, the whole thing is insanely cool and something you should be talking about with your clients.

Out of Home creates Awareness and Interest.

Tadaw creates the ability to convert that Awareness and Interest into Decisioning and Action.

And that, fellow marketers, is a complete funnel.

Wait wait wait!

"But how much is it?!" you may be asking.

You only pay when someone actually engages with the billboard and takes action.

Yup, only pay for engagement you actually get.

Check it out.

ACCESS THE FREE CASE STUDY HERE: 
https://www.linkedin.com/pulse/tadaw-case-study-story-stedman-cleveland/

Get in touch with Stedman at: [email protected]

Or connect with him on LinkedIn: https://www.linkedin.com/in/stedmancleveland/

Make sure to follow Tadaw on Instagram:
https://www.instagram.com/tadawapp/

Or on the Facebooks: https://www.facebook.com/tadawapp

As always, you can connect with me at: https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Coming into the Out of Home industry from digital marketing can feel a little bit like being in a foreign country where you don't speak the language.

But as in life, you either adapt and overcome or get swallowed up.

For Jonnathan Trilleras, being a progressive thought leader  isn't a thing he does - it is who he is and LED Truck Media is his canvas. From the challenges of a start-up entreprenuer in a new city, to developing new products to stay on the cutting edge, Jonnathan gives you unbridled access into what makes him tick.

Learn directly from the mind of a media owner who sees the landscape in bright lights, wherever he goes, the Forbes Agency Council member from South Beach - Jonnathan Trilleras, Founder of LED Truck Media.

To learn more about LED Truck Media, vist them at: https://ledtruckmedia.com/

Or follow them on Instagram at: https://www.instagram.com/ledtruckmedia/

Connect directly with Jonnathan at: https://www.linkedin.com/in/jonnathantrilleras/

As always, you can connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

And if you found value in some takeaways, please consider joining our Facebook Group:
https://www.facebook.com/groups/523018735139692/?ref=bookmarks

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Have you ever seen a 3D billboard?

You know, a 35 foot Great White Shark that looks like it is going to attack right off the side of a billboard?

Well if you thought Sharknado was scary, then you may just want to take a detour around Tampa.

With legendary brands like Chick-fil-A being built on 3D billboard campaigns (see also: the cows), Soft Signs 3D are making 3D billboards feasible for advertisers of every size.

Compelled by the love of great creative and the drive to be entertained by billboards, Eddy Carolan and his team have perfected the process for reducing 3D billboard costs, sustainably, by 90%!

Not only has he made it less-expensive and sustainable, but also multi-use meaning you can move them around the market without cranes, engineering teams and tens of thousands of dollars just for logistics.

Seriously, if you're running billboards - why not make them 3D?

Especially when he has countless stories of incredible growth for the businesses who do it.

A lightbulb store who doubled same-store sales year-over-year?

Seriously?

Yup.

Find out how on this episode of OOH Insider.

Check out more great work from Soft SIgns 3D at: https://softsigns3d.com/

Email Eddy for a quote at: [email protected]

Or connect with him on LinkedIn at: https://www.linkedin.com/in/edward-carolan-68610b5/

As always, you can connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

And if you found value in some takeaways, please consider joining our Facebook Group:
https://www.facebook.com/groups/523018735139692/?ref=bookmarks

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

What does it mean to be 'authentic'?

No, serious question here. What does it mean?

To some, being 'authentic' is the mirage we create for superficial consumption.

You know the ones, where everything seems to just be going right for them. Shoot, social media has all but incentivized it but deep down you know that something about it is just...'off'.

For Bud Torcom, being authentic means just being himself. It's getting past the fear of judgement to a place where you can explore parts of yourself you didn't know. And sometimes? Sometimes not being able to relate is the most relatable part of our day.

This conversation goes deep (like, really deep) into a realm of relatability that every brand, advertiser, man, woman and child must experience at least once in this life because it is the key to unlocking the key to the human experience.

We talk about everything from Habit Hot Sauce to chat bots, How To Handle Haters and why shopping at local farms is not only good for the environment, but good for you in ways you didn't know (or at least I didn't).

Be the proverbial fly on the wall when we just pressed 'Record' during an incredibly enlightening and bonding conversation.

Grab your Habit Hot Sauce here: https://habithotsauce.com/

Follow them on the Gram at: https://www.instagram.com/habit_hotsauce/

And definitely connect with Bud on LinkedIn here: https://www.linkedin.com/in/budtorcom/

As always, you can connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

And if you found value in some takeaways, please consider joining our Facebook Group:
https://www.facebook.com/groups/523018735139692/?ref=bookmarks 

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Inside of politics, everyone has their favorite candidate but for millions of Americans that consider themselves 'Independent', they are looking for a candidate who aligns with their values.

How will they find that candidate?

Well, it works a whole lot better if the candidate finds THEM first.

Brian Armstrong of AdTrans Inc and I sit down to discuss how 2 different candidates, in 2 different races, BOTH used Out of Home advertising to drive the result they were looking for.

BONUS: I'll let you know who I think dropped out too soon because they didn't know JUST HOW WELL their Out of Home advertising was working.

Early voter activation? Check.

Dominating Google search activity? Check.

Winning races? Check.

There is one commonality between them all and understanding how YOU can use what they know for your campaign, or business, will be the difference between winning and losing.

To connect with Brian for your next campaign, find him here on LinkedIn: https://www.linkedin.com/in/brian-cah...

Or visit AdTrans at: http://www.adtransinc.com/

You and I should connect on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

The value of a business' database may very well be the entire value of a company.

"That's ludicrous!" you may say.

"Is it?" may say I.

If every piece of your business was suddenly gone and you needed to restart, what would you need first?

A computer? 

A truck?

How would you pay for it?

Your money was a piece of your business so consider that gone too.

Well, I know where I'd start.

I'd start right where I left off, with people who have already spent money with me and with people like them who have said they are interested and are in my database.

The point is, you could lose EVERYTHING ELSE but your database would put you back in business that afternoon.

Your favorite pen cup can't do that, just saying.

So, imagine how valuable it would be to generate leads on demand for just $1 a day...

Imagining?

Now press play and find out how I did it for one of the most RESTRICTED INDUSTRIES!

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Watch the video on YouTube here: https://youtu.be/dlfUdqWu9rA

Cheap, Fast and Good...pick 2!

Have you ever had a client who wanted to pay less?

Ever have one who told you all about the "guy who is willing to do it for 1/2 the price"?

If so, you're going to love this Special Edition episode of 'Could ya, Should ya?' where Nicholas Reed and I set out to:

Design a brand 📋

Launch a website 🚀

Deploy billboards using Blip 📣

⏰...all in LESS THAN 25 minutes.

We discuss the benefits and risks of this approach and if you haven't seen the back-end of Blip, you'll want to stay tuned.

We cover the benefits of Blip but also how the DIY Billboard service is NOT good for OOH...and it isn't 'why' you might think.

Watch the video on YouTube here: https://youtu.be/dlfUdqWu9rA 

Connect with Nicholas on LinkedIn at: https://www.linkedin.com/in/nreed253/

Or check him out at: 
https://www.253media.com/

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Do you advertise?

If so, you've probably had a campaign just flat out NOT work.

Have you ever wondered why? 🤔 

❓Was it the targeting? Was it the message?

❓Was it the creative?

❓Would you like to know BEFORE it's an epic flop?

Being able to consistently run winning campaigns is not hard to do if you know how to leverage the expertise of vendors...err..PARTNERS who are silent members of your team.

You know, the BEHIND THE SCENES crew! 

They touch thousands of campaigns daily ✅

They see what translates from the drawing table to the real-world ✅

They also know what DOESN'T ✅

Find out how to turn vendors into Partners and unlock the hidden value in everything you're already paying for!

Join Christie from Paragon Printing and myself as we discuss all things #OOH and #HOW to maximize each of your campaigns by connecting everyone you spend money with.

Check out Soft Signs 3D, mentioned during this episode, at: https://softsigns3d.com/

Special 'Thank You' to Paragon Printing, visit them at: https://www.paragonprinting.biz/

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com