Where DOOH Meets AdTech

Do you work with car dealers?

Are YOU a car dealer?

Dane Saville knows a thing or two about working with A LOT of car dealers.

He knows how to make things work better.

He knows how to fix what is broken.

He knows how to get rid of stuff that doesn't serve a purpose.

Coming from a 33-store dealer group, and now helping over 200+ stores with all things Digital Marketing, he is the paramount of 'expert' in selling more cars, writing more service and spending less money.

Join Dave and I as we discuss how to help your car dealer clients by connecting Out of Home and the Online Customer Experience to be more effective AND efficient.

Connect with Dave on LinkedIn at: https://www.linkedin.com/in/dane-saville-6002b340/

Or right here on YouTube on Season 3 of the pitch-free show, KPI Cafe: https://www.youtube.com/watch?v=uLg8RG4BU3Q&list=PLNH1rhQZbJqvD-gBCBY25yJnwR9cKi2Zj

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Does your business invest in advertising?

If so, you'll want to tune in to this episode!

It happens all of the time...

A business jumps into a big campaign, the creative is great and we're all over the radio. We are so close to the advertising that we remember everything about it, but what about your customers?

What will THEY remember?

Just a tagline?

Maybe only one word?

Is it a #hashtag?

If your advertising works, people will look for you online but would you customers even find you if they looked?

Your business may be wasting THOU$AND$ of dollars a month on advertising if you've overlooked any of these fundamentals.

Sam Clark has a great way to make complex ideas simple and easy to execute.

Whether you're a law firm or a pest control company, Sam shares the secrets he sees that cost businesses money in bad vendor selection and he shares those secrets with you...the secrets of connecting with your customers when they look.

Connect with Sam on Linked in here: https://www.linkedin.com/in/samuelpeterclark802atl/

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

LINK TO THE YOUTUBE RECORDING: https://youtu.be/JfPvoJkf9A4


Wondering how the 2020 Election is going to impact YOUR business?

If so, you can't afford to miss this episode.

We take a historical look at the economy during election years, unpack what it means, and give you actionable insight on how to approach this tremendous opportunity in your business.

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

This one is, you guessed it, all about hiring.

If your organization is in need of staffing up, you'll want to pay attention closely.

The 3 Secrets I go over today will absolutely overhaul how effectively (and efficiently!) your hiring campaigns go.

You'll attract the top talent, get away from the pitfall of 'Now Hiring', and reduce your longterm hiring expense by saving on things like training, turnover and advertising for replacement candidates.

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Do you want to write more service business?

Are you running at maximum capacity and want to increase the value of your average RO?

Maybe you have bunches of unapplied time and need to drive service?

Perhaps you're a brand-new point with no database and need to scale quickly?

If so, this is the episode for you!

Inspired by my man Erick Kirks of the Johnson Automotive Group and his unique challenge, this episode is for every dealer who wants to be more sustainably profitable.

Special thanks to my friends at Geopath and President, Kym Frank for letting us share Geopath!

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

I'm just as frustrated as you.

"Digital Experts" have you spending more than ever to sell the same number of cars...or worse, less - and that's just ridiculous.

The fact of the matter is, it isn't hard to grow marketshare - it's just not sexy.

You're being asked to cut budget and need to prove what is working.

Clicks are easy to prove, but you're not entirely sure how they get created.

Sound about right?

If so, I've got you covered.

This WILL BE the most valuable investment you make all year by listening to this episode.

In most cases, I can not help you buy anything from me.

In all cases though, I will give you an expert recommendation for you to carry out on your own.

Seriously.

No b.s.

Before we kick it off...some facts for snacks.

DID YOU KNOW?

26% of consumers who report driving 300+ miles in the past 7 days will buy a car in the next 12 months

DID YOU KNOW?

74% of people who drive 300+ miles in the past 7 days have noticed an Out of Home ad in the past 30 days

DID YOU KNOW?

Outdoor Advertising can increase the reach of mobile advertising up to 316%, and increase click-through rates by over 50% 

(If you'd like the PDF for the study citing the 'Did You Know' facts, just message me here. It's not hosted online)

Link to 1-pager on how Outdoor drives more Search than anything:
https://specialreports.oaaa.org/wp-content/uploads/2017/05/Nielsen_042417.pdf

Curious your feedback - do you agree? Disagree? Maybe a little bit of both?

LET ME KNOW BELOW!

Or send me a confidential message to find out how you can apply a similar strategy for your dealership.

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

This could be the key to UNLOCK your best year ever! 

At the intersection of...

📣 WORD OF MOUTH BLVD 

and 

😎SPOKESPERSON AVE 

...is a 14' by 48' display with YOUR Influencer on it.

Big, bright and beautiful doing 3 incredibly vital things for your perfect customers...

  1)  Inspiring them

  2)  Showing you support them

  3)  Leading them in leaving the world a little bit better place

Here's why you need to add Influencer marketing to your Out of Home campaign (and vice versa).

If not now, then when?

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

On this episode, we're talking all about advertising for Cannabis.

From Medical Marijuana to Recreational Use, this 🤑multi-billion dollar💵 market continues to present boundless opportunity but often comes with its own hurdles for advertising.

FIND OUT HOW 
Out of Home Advertising:

🚀 Out of Home advertising helped launched a #1 TV show about the business of Marijuana

⚒ How to do it for yourself, your dispensary or Cannabis brand

AND

⛔️ What restrictions may exist in your state

--------------------------

Link to restrictions by state:
https://oaaa.org/AboutOOH/Advocacy/CannabisLegalizationandRegulationMap.aspx

Nielsen study on Online Activation aka Search Activity from Out of Home:
https://specialreports.oaaa.org/wp-content/uploads/2017/05/Nielsen_042417.pdf

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

We take a deep-dive into how a modern foodhall used traditional Out of Home Advertising, combined it with a turn-key Online strategy, and came up with a recipe for 48% MORE foot traffic.

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Wrapping vehicles as a way to advertise isn't a new concept.

BUT doing it in a way that creates measurable conversion definitely is.

Wrapify helps brands to disrupt markets with expert execution and an original reimagination of combining technologies.

James Heller is the Inc 500 CEO of Wrapify and a member of the elite, Forbes 30 Under 30 club and he joins OOH Insider - LIVE!

Also Featured:

Jonny Rowe, a 6-year old with a hand grenade 😉(it's not real...promise)

Check out Wrapify here: https://www.wrapify.com

And connect with James on LinkedIn: https://www.linkedin.com/in/jamesheller1/

Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com