Where DOOH Meets AdTech

As the conversation grows around the 'hyperlocal' concept, how will brands approach creating content?

Surely as intimate an opportunity as it is to be a PART of a community you wouldn't just throw-up any old creative.

Well, hopefully not anyway.

There will be campaigns that deploy the same multi-market, cookie cutter creative and then there will be campaigns that amaze us. Campaigns that bend the suggestion of reality. Campaigns that...create conversations.

At the end of the day, Out of Home advertising will always be an opportuntiy to entertain and the brands that do it best are constantly being talked about and reaping rewards well-beyond an average return on ad spend.

They use their Out of Home campaign to engage specific communities with relevant content. Content that is created with one purpose - entertain because when you entertain, you keep people engaged and brand equity isn't measured in dollars and cents, it's measured in your ability to engage an audience on-demand and generate revenue from it.

So, if you want better campaigns...entertain.

If you want some of the best campaigns, you may consider Bravo Media.

Join CEO (Chief Experiential Officer) David Title and I as we talk about the past, present and future of hyperlocal and creating conversations at scale.

And their website at: https://bravomedia.com/

Definitely connect with David on LinkedIn at: https://www.linkedin.com/in/davidtitle/

And as always, myself on LinkedIn at: https://www.linkedin.com/in/troweactual/

Today's episode is sponsored by OOHSwag.com. OOHSwag.com is the official home of all your favorite I ❤️ OOH swag. Use promo code: INSIDER for 10% OFF your first purchase!

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Join Douglas Cordova, Director of Business Development for Inc. 500, Wrapify and Brian Rappaport, Founder of Quan Media Group as they go back-and-forth on 5 Hot Topics in the advertising world

Doug representing the 'Sell' side and Brian representing the 'Buy' side give you their most pointed thoughts on everything from:

- Direct Client Selling
- Networking and what they look for
- Deliverables
 
And how the seemingly two parallel sides of the table are actually the same team.

Whether you're an agency or a media seller, you'll find out what makes for a harmonious relationship and the pitfalls to be aware of and avoid for disasterous relationships and missing objectives.

Connect with Doug on LinkedIn at: https://www.linkedin.com/in/douglas-cordova-9a7b11/

Connect with Brian on LinkedIn at: https://www.linkedin.com/in/briantrappaport/

And check out their team's work at...

Wrapify - https://www.instagram.com/wrapify/
Quan Media Group - https://www.instagram.com/quan_mediagroup/ 

As always, you can connect with me on the LinkedIn at: https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Rick Robinson is what the kids call "an O.G." in Out of Home. He's been in the business for 35 years and seen it change across those 4 decades.

He's been on both sides of the equation, as a seller and as a buyer, and is a fixture in the southern California art-scene, tying his two passions together in a perfect harmony.

Rick's approach is far from conventional and when you hear his origin story you'll understand why. He came up working with his hands, a blue-collar, union worker who fought furiously to break-in to the advertising industry. Along the way, he's left his mark and for the better. 

An international speaker, author, sculptor and partner of the premier OOH agency, Billups, Rick is a thought-leader that we can all learn from. 

Check out Rick's podcast at Billups here: https://www.billups.com/podcasts

And definitely take a look at his art, it's beautifiul, you can see it here on the Insta: https://www.instagram.com/primitivepopla/

Connect with him on LinkedIn: https://www.linkedin.com/in/rick-robinson/

As always, you can connect with me on LinkedIn where I am most active, here: https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

There aren't many people with a story so deeply tied to the roots of Out of Home Advertising.

For Daniel Wilkins, he is the namesake of an industry icon who shaped the landscape that brings campaigns to life around the world.

As a young executive,  tasked with carrying on the family legacy, Daniel faced challenges most of us can relate to:

Falling out of love with your industry. 
Losing connection to the pieces that fuel your passion.
Having to let go to reconnect.

Daniel has rediscovered that passion and is making the world a better place because of it.

Join Daniel Wilkins, Founder of AGENCY672, and I as he shares the hero's journey we may all one day be asked to take...to find out the truth about what happens when you let go of the thing you love.

Learn more about AGENCY672 at: https://www.agency672.com/

And definitely connect with Daniel on LinkedIn here: https://www.linkedin.com/in/danielbwilkins/

As always, you can connect with me on LinkedIn as well by going here: https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

John Laramie is a tech guy.

He started out like most entrepreneurs, pursuing the passion of a side hustle thru which he found a love for out of home advertising.

As with falling in love does, it was not without challenges. A fragmented industry left the execution, shall we say, "clunky" and "clunky" is not something that a tech startup entrepreneur is going to tolerate.

So, John set to work, developing ADStruc - a platform for ad agencies to use to simplify (and make smarter) the typical out of home campaign, continuing to nurture his passion: Project X.

A decade later and the tech company that bet on itself is growing leaps and bounds, yearly, because of the unique advantages they offer in the departments of Efficiency and Effectiveness for big-scale campaigns around the globe.

Find out how a bad student becomes the CEO of Inc. #65, Project X.

To connect with John, you can email him at: [email protected]

Or via LinkedIn at: https://www.linkedin.com/in/johnlaramie/

And as always, you can connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Join Geopath President, Kym Frank, and Dylan Mabin, Senior Vice President of Product (also at Geopath) while we unpack the data around out of home advertising during social distancing.

For quick access to the FREE traffic tool mentioned in the interview, go here: https://travel.geopath.io/

And to have your questions answered by the Geopath team, email them at: [email protected] 

As always, let's connect on LinkedIn where I am most active to answer your questions: https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

At some point, we will all count on our families for a favor.

For Jonathan Gudai, his favor was to help his brother-in-law sell of the unsold inventory that pesters media owners.

3 digital billboards in Las Vegas, to be precise.

165,000 screens across 32 different formats later and it's safe to say that may turn out to be the greatest favor in billboard history.

Jonathan is a guy who gets growth, knows how to scale and leads the conversation with a distinct responsibility to introducing brands to the power of out of home.

With campaigns sprawling across the country, taking advantage of the Facebook-like out of home advertising platform makes it easy to:

✅Reach the right target audience

✅Leverage dynamic digital capabilities - like day parting and weather triggers

✅Understand how to measure the impact to their brand

Learn the story behind the brand that is giving advertisers access to out of home at their fingertips.

Check out Adomni here: https://www.adomni.com/

And make sure to connect with Jonathan Gudai at: https://www.linkedin.com/in/jonathangudai/

As always, connect with me on LinkedIn too at: https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Jonathon WolfeBarron isn't a newcomer to out of home, but he definitely has an unorthodox story about how he came to be here.

Coming from a logistics background, and recognizing a gap in the mobile advertising space, Jonathon found he had the solution for a big problem facing the industry - measurable performance, clean trucks, and premium customer service.

With a creative-first focus, Jonathon's team at Rolling Adz is helping brands reach their target audience while helping drivers to better provide for their families.

So, what do you do when crisis strikes and the highways are relatively empty?

Go local.

Go HYPER local.

Jonathon talks about how he hatched the idea for Rolling Adz in the 2008 crisis as a way to supplement revenue. No, you didn't read that wrong - he started selling advertising on his trucks during the most recent economic crisis and his insight as to what to do in this current crisis in invaluable.

To connect with Jonathon, find him here on LinkedIn: https://www.linkedin.com/in/jonathonwolfebarron/

Or check out Rolling Adz at: https://rollingadz.com/

As always, you can connect with me at:
https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Being able to access Insiders during unprecedented times may just be the key to retaining your sanity.

Hearing what other people are going thru, experiencing, how they are handling all of it...well, it may just be what the doctor ordered.

Looking for insight on how a real-world media owner is handling everything from staffing to clients? 

Here it is.

Want to know where your opportunity is, as a brand, to save the year and make 2021 the best year ever? 

Here it is.

Need a book recommendation?

Here it is.

Jonnathan is a great guy who cares and shares in equal distribution all with the same goal - help others.

Connect with him on LinkedIn at: https://www.linkedin.com/in/jonnathantrilleras/

Connect with me on LinkedIn at: 
https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Target audience insight has never been more powerful.

Not only are we able to understand the likes, dislikes and real-world behavior of our best customers but we can also determine what makes them all uniquely similar so that we know how to acquire MORE "best customers".

Brian Rappaport has helped some of the biggest Direct to Consumer (D2C) brands scale from start up to blue chip. 

Have you ever wondered how these household brands do it?

Have you ever wonderedhow they seem to explode overnight?

If so, this is the playbook on how it's done.

It starts with knowing how to properly leverage a budget.

It starts with understanding the idiosyncracies of each market.

It starts with being able to find the target audience with the highest available return on ad spend and creating a gameplan that can be executed predictably and sustainably.

It starts with...well, I'll let Brian tell you himself.

A Group Director at Rapport WW before opening Quan Media Group, Brian is the quintessential OOH Insider and if you're looking for the guy who can scale, look no further.

Connect with Brian on LinkedIn at: https://www.linkedin.com/in/briantrappaport/

And definitely check out their Instagram: https://www.instagram.com/Quan_Mediagroup/

As always, let's connect! I'm over on LinkedIn:
https://www.linkedin.com/in/troweactual/

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com