Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way… finding great content! As usual with LinkedIn, we have an algorithm that makes choices (often the wrong ones) for us but we can take actions to help us find and engage with the best content. Also covered in this episode; <ul> <li>Main LinkedIn automation bot recommends it’s users to stop using it before their accounts get closed down!</li> <li>Another story about a fake account, easily created due to poor LinkedIn design that was used to con financial journalists</li> <li>A LinkedIn bug that allowed a fake job to be posted – CEO of Google!</li> <li>LinkedIn will be moving its servers to the cloud!</li> <li>Why is your post trending and is it something to celebrate?</li> <li>What exactly is a ‘Top’ comment?</li> <li>Do hashtags in comments count?</li> <li>Post of the week. A video post with over 350 Likes, 200 comments and over 17,000 views</li> <li>Question – Can you see the activity from someone from when they were blocked (after you unblock them)</li> </ul> Mentioned in this episode:This show was created by the original host of the show, Mark Williams.

Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way… finding great content! As usual with LinkedIn, we have an algorithm that makes choices (often the wrong ones) for us but we can take actions to help us find and engage with the best content. Also covered in this episode; Main LinkedIn automation bot recommends it’s users to stop using it before their accounts get closed down! Another story about a fake account, easily created due to poor LinkedIn design that was used to con financial journalists A LinkedIn bug that allowed a fake job to be posted – CEO of Google! LinkedIn will be moving its servers to the cloud! Why is your post trending and is it something to celebrate? What exactly is a ‘Top’ comment? Do hashtags in comments count? Post of the week. A video post with over 350 Likes, 200 comments and over 17,000 views Question – Can you see the activity from someone from when they were blocked (after you unblock them) Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way…&nbsp;finding great content!&nbsp;As usual with LinkedIn, we have an algorithm that makes choices (often the wrong ones) for us but we can take actions to help us find and engage with the best content. Also covered in this episode; <ul> <li>Main LinkedIn automation bot recommends it’s users to stop using it before their accounts get closed down!</li> <li>Another story about a fake account, easily created due to poor LinkedIn design that was used to con financial journalists</li> <li>A LinkedIn bug that allowed a fake job to be posted – CEO of Google!</li> <li>LinkedIn will be moving its servers to the cloud!</li> <li>Why is your post trending and is it something to celebrate?</li> <li>What exactly is a ‘Top’ comment?</li> <li>Do hashtags in comments count?</li> <li>Post of the week. A video post with over 350 Likes, 200 comments and over 17,000 views</li> <li>Question – Can you see the activity from someone from when they were blocked (after you unblock them)</li> </ul> Mentioned in this episode:This show was created by the original host of the show, Mark Williams.

Where is all the great content?

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

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"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content&nbsp;DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

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Where is all the great content?

Where is all the great content?

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