Where The Dogs Of Society Howl

We're sitting down with Jason Burke, Founder/CEO of The New Primal. And we’re not doing the polished “founder fairy tale.”

We’re digging into the real arc:

> Growing up in Section 8 housing

> The ugly early reps

> The first jerky attempts, and the moment New Primal went from “a nice idea” to “this thing can actually win.”

Founder-led marketing: when it works, when it backfires

Brand story vs brand signal: how people decide fast (and why most brands confuse “content” with “meaning”)

Marketing spend: what’s worth paying for, what’s just expensive noise

First sale vs second sale: which one is the real fight.

If you’re building in CPG, scaling a snack brand, or trying to stop your marketing from turning into a slot machine… show up.

As usual 😂 Jeff Litcofsky and Robert Cogan will be there too!

Big brands have money.

Smaller brands have permission.

Money buys attention: end caps, ads, agencies, “research,” and enough impressions to brute-force awareness.

But money also drags baggage: committees, legal fear, legacy rules, and decisions engineered to offend nobody… which usually means forgettable.

Permission is what small brands get for free:

They can be specific. Weird. Loud. Human. Fast.

They can take a side, make a sharp promise, and actually sound like a person.

That’s an advantage.

😂 Jeff Litcofsky and I, along with Robert Cogan are going live with two guys who live in the trenches: Gavin Konkel (VP of Sales at +GNGR Labs)

Wade Yenny (VP of Biz Dev + Brand Management at VDriven)

They also co-host CPG Vibes, so they hear the unfiltered truth weekly.

You know when you watch an ad campaign and cannot help but wonder, "Who (The F) Approved that? If you're like me and 😂 Jeff Litcofsky, the answer is "all the time." Join us on Thursday as we sit down with Nathan Pichette and Collin Going of Reticle Digital to talk about media strategy and tactics, plus audiences, campaigns, and what works and what does not. Plus more. Robert Cogan dropped by to tell us what the hell is happening up north, and as always, you are welcome to join the fray!

Our guest is Scott Fisk, Founder/CCO of iAiAM and the artist behind Studio 669.

Scott’s building a pro-human creative community in a world that’s trying to automate everything that makes great work… great.

We’ll dig into:

Why story still beats “content.”

How to build a brand people actually join

What it means to be PRO-HUMAN in generative AI land

Art, apparel, design, and the guts it takes to knock down normal

Also: he’s a rad dad, he’s Artist-4-Artist (we’re making him explain it), and he wants all the coffee.

Drop “PRO-HUMAN” in the comments if you’re building something real right now.

Join us along with Robert Cogan and Rich Moniz and strap in, cause this episode will be full-throttle.

Brandartica is bringing on Mike Levinson, RD, Founder & Co-Founder, FS Octopus and we’re talking about the thing most “hospitality branding” people avoid:

The room is the brand.

The rest is decoration.

Your logo can be gorgeous.

Your website can scream “premium.”

But if the space feels like a tired airport lounge and the staff energy is “please don’t make me talk,” you didn’t build a brand.

You built a mismatch.

We’re getting into:

Hospitality in 2026: expectation vs experience. Why it’s not just restaurants: Hotels, hospital cafeterias, campus dining, cruise ships, mini-marts, cafés

The mismatch killers: lighting, sound, pace, staff tone, flow

The “signature moment” that makes people retell the story

Foodservice + alternative channels: how products actually move (no fairy tales)

Bring your hottest “this place looked amazing online but…” story.

The “WTF product” problem: how you brand and sell something people can’t categorize yet, without drowning them in explanation.

The science of sampling: how the berry works, the best “shock” tests, and why tasting beats talking.

Shark Tank to real life: what actually changed after the show, teaming up with Mark Cuban + Lori Greiner, and what scaling really looks like.

Turning weird into obvious (then profitable): beachhead audience, one flagship use case, proof that kills doubt, and packaging it into something people can buy.

The long game: building a US miracle berry farm system and Hank’s 10-year plan to commoditize miracle berries like coffee/cocoa.

And more. Special appearance by Robert Cogan the CPG Border King

Special guest Will Nitze Founder/CEO of IQBAR!

Jeff Litcofsky and I are super excited, plus back by popular demand is Robert Cogan - we're going to get into the thick of it, for those of you who have worked in the service industry (I know I have), we're going to get into "the weeds."

Eye tracking isn’t about manipulation

It’s about respect

Respect for speed

Respect for overload

Respect for how decisions are actually made

If you don’t guide the eye intentionally, it doesn’t wander thoughtfully.

Join us for an in depth discussion with Richard Moniz 👀 - Founder/Cofounder of Rich Insights Research

If you are a designer, or a branding manager, marketer or CEO - you will want to attend for sure!

This week’s Dogs of Society Howl goes deep with someone who’s seen both sides of the rep/founder tension—and lived to tell the tale.

We’re talking brand readiness, broker reality, and what happens after the exit—plus vintage homes, new albums, and why creativity never retires.

Learn more about our guest Brenda Steele at https://dailybreadconsulting.com/

This week on Where The Dogs of Society Howl, we’re talking with Scott Raven — the founder-whisperer behind Corvus Solutions. Scott helps founder-dependent businesses break free using systems, pattern recognition, and damn-good operational clarity. We dig into what crows can teach brands about agility, communication, problem-solving, and scaling without chaos. Smart, fast, a little weird — and precisely what founders need right now.

Learn more about Scott at https://www.corvussolutions.co/