Where The Dogs Of Society Howl

Originally aired on Aug 7, 2025

She’s not your CPA’s financial coach.

Natalie Cook is the Founder/CEO of Finance Fight Club. Natalie provides guidance, insights & strategies - beyond what a bookkeeper and CPA provide- to help small business owners and entrepreneurs make wise financial choices, gain confidence, and increase profits.

Brandartica's Peter and Jeff discuss Margins Or Death with Author Steven Dontingy.

The Marginless Abyss is where good ideas go to die. It’s the place brands end up when they build without truly knowing their costs, when they gamble on distribution without logistics in place, when they scale on hope instead of math.

The punishment? Eternal pallets of unsold product, frozen in warehouses, discontinued SKUs gathering dust, forgotten by buyers and consumers alike.

The Art of Noticing, and Why It’s EverythingThere’s a beautifully gentle children’s book called Noticing by New York Times bestselling author Kobi Yamada, illustrated by Elise Hurst. It tells the story of a painter who doesn’t call herself a painter; she calls herself a noticer. She isn’t just putting color on canvas, she’s slowing down enough to see the details most people miss. To notice is to really see.Join us, and invite your friends. As we discuss "The Art of Noticing and Why it is Important to Brands."

There is no silver bullet to succeeding on LinkedIn or in life. But other people's tales and experiences may inspire you to move forward on your own quest!

Most brands are out here sanding down their edges.

Safe. Polished. Forgettable.

Weird? Weird gets remembered.

Weird gets shared.

Weird sells.

That’s precisely what we’re unpacking in our next live event:

🤘 Making Weird Work: Why Playing It Safe Is the Riskiest Move

Join us as we break down:

Why “fine” is the death of your brand

The Hall of Fame of brands that built empires by leaning into their quirks

How you can weaponize your weird to stand out in a crowded market

If you’re a founder, creative, or business leader tired of blending in—this is the conversation you can’t afford to miss.

Join Brandartica along with our buddy Chris Overlay, and Robert Cogan for the best 59 minutes of your day!

Because in 2025-26, the most dangerous move isn’t being too weird.

It’s being forgettable.

LinkedIn Live: Stars In Your Office Sky

Culture. Creativity. Engagement.

Let’s talk about what lights people up at work.

This one’s not a stiff panel.

This is an open forum. A conversation. A little chaos.

Bring your hot takes, bold ideas, and fundamental questions about:

✨ Building culture that means something

✨ Sparking creativity in cubicles, Zooms, or Slack

✨ Getting your team to give a damn (and why they don’t right now)

Do you want to hop on live with us?

DM me or drop a comment. We’ll send the link. No suits required.

Just your brain, your heart, and maybe your coffee.

Let’s find the stars in your office sky 🌌

(And maybe shake up your galaxy a bit.)

Join Brandartica as we discuss Branded Merchandise that Matters! With Lindsey Reid from emblm - maybe a visit from Robert Cogan, if we can catch up with him (he is always on the go).

Whether you’re a:

☑️ Marketer trying to make your booth not suck

☑️ Startup founder seeding the right hats to the right humans

☑️ HR leader hyping culture through onboarding kits

☑️ Retail brand building a fanbase that actually wears your logo

☑️ Social media manager craving organic unboxing content

☑️ Event planner curating kits people actually want

☑️ VC firm helping your portfolio show up strong

☑️ Podcaster dropping Patreon exclusives

☑️ University making pride gear people rep beyond campus

☑️ Or a business trying to be remembered for something other than sad swag…

This is your sign to stop slapping your logo on garbage.

You’re building a brand.

Make sure what you put in people’s hands feels like it.

If you have a CPG brand, Food and Bev brand, Product, Service...

Anything people spend money on, tune in.

We deliver another fire & brimstone episode with an injection of joyousness and advice, insight, and a wealth of awesomeness from our Special Guest Arielle Davis 🪞and our fearless man on the street Robert Cogan.

Everyone loves the underdog story—until you’re the underdog living it.

Starting small. Unknown. Not on the radar yet. You don’t have the big budget or legacy name. What you do have is speed, curiosity, and no old rules to follow.

Here’s how underdogs, disruptors, and “outsiders” can punch above their weight—and scale smart without selling their soul.

Nikeisha Daley joins Brandartica on Where the Dogs of Society Howl - as we discuss copywriting, life in Jamaica, her career arc, and how smaller brands can win the day against bigger brands, and more!

What: LinkedIn Live Where the Dogs Of Society Howl

Who: Brandartica and Courtney O'Brien

Why: Why the Hell Not?

This session is for brand founders, marketers, and CPG teams wondering why a great product isn’t turning into great sales. We’ll unpack why visibility, not quality, is often the missing link and how DIY marketing and content inconsistency silently kill brand momentum.

Courtney helped build and scale brands like Coke Zero, Apothic, Dark Horse, and Evian, turning liquids and labels into category leaders—brands people didn’t just buy—they followed.

She is also the Founder and Managing Director of The Outlier Initiative

Bring your questions.

This session is for brand founders, marketers, and CPG teams wondering why a great product isn’t turning into great sales. We’ll unpack why visibility, not quality, is often the missing link and how DIY marketing and content inconsistency silently kill brand momentum.

Courtney helped build and scale brands like Coke Zero, Apothic, Dark Horse, and Evian, turning liquids and labels into category leaders—brands people didn’t just buy—they followed.

She is also the Founder and Managing Director of The Outlier Initiative