Where The Dogs Of Society Howl

We discuss Brand imagery and photography with Alison Ashton. As the founder of Los Angeles-based Content Kitchen, Alison combines extensive editorial experience and formal culinary training to specialize in food-focused content and strategy, including recipe development and photography, for national media outlets and brands. Plus, she is an incredible human! * Why don't you bring a knife to a gunfight* Refrigerate your mayonnaise or not?* When to hire a wedding photographer (hint - you're getting married)* The Taboo of Stock Imagery* What is Stock Roulette* Why composition matters* Owning an iPhone does not make you a photographer. It makes you one of millions of other people who are also not photographersAnd more!

We are back with Samuel Anderson on Thursday, May 8th, 1:30 EST! We're talking about what gets CPG into stores, on shelves, and selling like hell. Hosted by 🤘 Peter Jude Ricciardi 🤘😂 Jeff Litcofsky of Brandartica

Join us for a go-for-the-throat, in-for-the-kill discussion that will break down the walls stopping your beverage brand from succeeding right now!

LinkedIn Live: Ready to Rebrand? Let’s Make Sure.

Thinking about changing your logo, name, website, or brand identity?

Pump the brakes.

Let’s make sure you’re doing it for the right reasons — and with the right plan.

Rebranding isn’t just a glow-up. It’s a business move.

And if you get it wrong? You risk confusion, lost trust, and wasted money.

Join us with special guests Nicole Light and Lorde Astor West for a no-BS walkthrough of what it takes to rebrand smart — with strategy, not just style.

What you’ll learn:

How to tell if a rebrand is necessary — or just a distraction

- The #1 reason most rebrands fail

- The internal alignment you must have before touching your logo

- What questions to ask your customers (before the agency invoice)

- The difference between a “refresh” and a full rebrand

- Who you need on your team — and why

Brandartica hosts another LinkedIn Live this Thursday at 1:30 PM EST

Special guest Jaryn Dominique from Deviant Digital.

We're discussing Social Media, Organic, Paid, and how it can support your brand strategy and growth.

Who It's For

• CPG founders doing their own social

• Brands stuck between DIY and growth

• Anyone treating organic content like a side hustle

What You'll Learn

• Why organic social = your brand's growth engine

• How to use organic + paid the right way

• What works on IG, TikTok, Pinterest, LinkedIn & FB

• Why founder voice matters (and how to use it)

• What a real content mix looks like (and why DIY fails)

Why Tune In

• Jaryn is bringing breakfast (potentially wet eggs)

• It will be the best LinkedIn Live you've attended all week

Trying to put out a forest fire with a Phillips head screwdriver. 🔥🔧 is the same as running ads for Gen Z on your local TV news station.

It’s not your product.

It’s not your message.

It’s your platform choice.

Too many founders are wasting money broadcasting where their customers don’t even hang out.

🎥 That’s 😂 Jeff Litcofsky and I are hosting a LinkedIn Live: “Right Audience, Wrong Place”

We’re going deep on how to stop misfiring your media spend—and start showing up where it actually matters.

🧠 We’ll cover:

What different generations are really paying attention to (and where)

When to use TikTok, YouTube, Meta, Spotify, Streaming TV, and more

How to test your messaging organically before you light your money on fire with ads

What fishing where the fish are looks like in 2025 and how to make sure your ad dollars are working for you, not against you.

Our guest is Sean Wachsman Founder of Liminal Brands, a Fractional CMO & brand consultancy specializing in brand strategy and go-to-market planning for early-stage and emerging food & beverage CPG brands. Sean focuses on setting a strong foundation so that when they reach the first key revenue milestone – $35M – they can get the second one – $ 100 M.

Go Wakimoto is the founder Loop Apparel, a circular kids’ clothing brand inspired by his journey into parenthood, a realization that kids outgrow clothes fast, and how the linear economy of fashion isn’t built to keep up sustainably.

He is a seasoned marketer and entrepreneur with 20+ years of experience building brand strategies and shaping compelling stories for iconic brands like Nike.

Please welcome Go to the show!

Richard Moniz is the founder and Chief Tracker of Rich Insights, a consumer product packaging research service. After spending over a decade in the research game, Rich decided he craved more than just crunching numbers. He wanted to peek inside the shopper’s brain.

Think of him as your friendly neighborhood shopping detective. Rich uses eye trackers, facial coders, and other cool programs to test product packaging and understand shoppers’ preferences.

Please welcome Richard to the show!

In this episode we talk with John Keane,  Co-Founder & CEO of MindRhythm, a medical device startup that has developed an inexpensive, rapid test to detect the type of stroke someone is having before going to an ER.

John also owns the Noble & Cooley drum company, the oldest drum manufacturer in the US. Their premium drums are all custom-built and used by many professional musicians such as Phil Collins, Ringo Star, Kenny Chesney, and Oasis, just to name a few.

Drum roll please for John Keane!

Dan Crothers is an entrepreneur and leadership coach who helps founders navigate the chaos of scaling a business—without losing their marbles.

After building Stone & Skillet English Muffins into a successful brand, experiencing burnout, and then exiting, he now works with founders and executives to lead with confidence and actually enjoy their ride.

We fry up some hearty conversation on this episode of 1seventh!

Born in Durban, South Africa, Esjay Jones is a Grammy Featured Producer Songwriter, Collaborator, and Entrepreneur!

She's worked alongside artists / producers / songwriters, including Billy Corgan, Chester Bennington, Nile Rodgers, Dave Navarro, Krewella, Sean Kington, and many many more.

As if that isn’t enough - Esjay is also the Co-Founder of KittiePIG Non-Alcoholic Brew.

Horns up for this episode of 1seventh the podcast!