Where The Dogs Of Society Howl

This week on Where the Dogs of Society Howl, we’ve got a guy who gets it — the pressure, the grind, the heart, the humor — all of it.Jay Williams is the founder of Free Bird Spring Water, a brand built for people who want their water clean, their conscience clear… and their founder stories slightly unhinged (in the best way).

This week on Where The Dogs of Society Howl, we’re sitting down with Sabrina Kautz — a brand builder who’s scaled everything from pre-launch startups to billion-dollar businesses — to talk about how to grow without selling out.

Every founder hits the moment.

That crossroads between growth and identity.

The brand that started with fire, conviction, and late nights suddenly starts to feel… polished. Processed.

The spark fades under the spreadsheets.

The message sounds more like a quarterly update than a movement.

That’s not growth.

That’s amnesia.

It’s 3:40 PM.

One kid wants a snack.

The other wants a drink.

The dog’s plotting an escape.

The cat’s throwing up.

And you’ve got a client call in seven minutes.

Welcome to founder life. If you know, you know.

Join 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky for a raw, real conversation about what it actually takes to build something—without losing your mind, your family, or your soul.

Plus a post-World Series (lament) with Robert Cogan and all of you, who want to come on and tell us your stories.

We are going full-stalker with branding obsession, creative, messaging, process, leadership, and what it means to be a Brand Superfan.

🤘 Peter Jude Ricciardi 🤘,😂 Jeff Litcofsky, Allison Clay (of CPG Fan Girl), and Robert Cogan

Join Brandartica 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky, along with Robert Cogan, for: The Story Behind Startup Growth

Featuring Shawn Berg, Founder & CEO of SMB Sales & Marketing

Every CPG founder loves to talk about their product.

But the product isn’t what sells.

The story is.

And not the “we started in our kitchen” kind of story, the one that actually moves people. The one that connects, convinces, and converts.

This week, we’re howling with Shawn Berg, a 23-year CPG veteran, brokerage boss, and unapologetic music-fan-man (90s alt, 80s metal, Stones, Beatles).

He’s built brands across the Southeast that don’t just sit on shelves, they sell off them.

We’re talking:

🔥 Why most startups hit a wall around year 2 or 3

🎯 How to fix your messaging before you fix your marketing

🎸 The music-meets-mindset of selling with conviction

💀 And what it takes to stand for something loud enough to be remembered

Because great products fill shelves.

But great stories?

They move them.

Music is something that has influenced every single person.

🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky from Brandartica are going on a deep dive musical exploration. From the best to the worst, music we love, music we loathe, memories, mistakes, net worth, epic burnouts, chilling stories, and more.

This week, we want to have all of you on as our guests. If you want to join us, be camera-ready, and tease up your hair.

No, Yes, and How?This edition of Where the Dogs of Society Howl" digs into it deeply. Our guest is the indubitable Adam Smith of Alias Advising. As always, we will have Robert Cogan in the green room, joining us at the mid-way point, with his unique takes and breaking updates.

Set aside 57 minutes, "Where The Dogs Of Society Howl" with Brandartica 🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky as we explore Satire, Branding, and hashtag#WeirdLinkedIn with our pal, 🍔 Briana BrughPlus, Robert Cogan drops by to tell you how it is... Also, hopefully, what it is.

Guest: Gregory Willis, former fine-dining chef, reality TV personality, ultra-endurance athlete, and Founder of Senspire (aka the brains behind Flavor Studio).

Topic:

Brand Recipes: Where Strategy Meets Soul (with a Pinch of Magic)

The best brands don’t come from templates.

They don’t taste like beige mush designed to offend no one.

They’re crafted. Stirred. Tasted. Tweaked.

And just like a perfect dish…

There’s always a little magic in the mix.

Gregory knows this better than anyone.

He’s built businesses in food, beverage, and tech, and he’ll be breaking down why most brands fail before they ever hit the shelf.

We’re talking:

🔪 Why flavor is a strategy

🥩 What bad brands taste like

💡 How to scale magic

📦 And why you should stop copying someone else’s recipe

This one’s for founders, flavor freaks, and brand builders who still believe in soul.

Brandartica's "Where the Dogs of Society Howl" LinkedIn Live with guest Zane Curtis, founder of Monday Morning Bottle Shop, Building San Diego’s NA scene | Founder, Monday Morning Bottle Shop.

We're digging into all of it. From Brand impressions, Guest experience, where are brands succeeding or failing?

What to look out for, how to fix it when things go wrong.